SA Health encourages breast screenings with sugar-coated radio spot via Showpony Adelaide

image.jpgEarly detection is the best way to beat breast cancer, and the best way to do that is by having a regular breast screen. But with research suggesting that 'fear of the unknown' was a significant barrier to having a breast screen in the first place, Showpony, Adelaide needed to deliver the message without being scary.

Showpony's response was to create a radio spot that sugar coated, or more accurately, chocolate coated the issue.


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