SA Health encourages breast screenings with sugar-coated radio spot via Showpony Adelaide
April 20 2017, 12:20 pm | | No Comments
Early detection is the best way to beat breast cancer, and the best way to do that is by having a regular breast screen. But with research suggesting that ‘fear of the unknown’ was a significant barrier to having a breast screen in the first place, Showpony, Adelaide needed to deliver the message without being scary.
Showpony’s response was to create a radio spot that sugar coated, or more accurately, chocolate coated the issue.