Singapore Airlines encourages travellers to stopover in new campaign via United Yeah

Screen Shot 2017-04-26 at 9.59.36 am.jpgSingapore Airlines and Singapore Tourism Board have unveiled a new campaign to promote the "Singapore Stopover Holiday" package, the first campaign from Australian agency United Yeah.

The new interactive online game, which highlights some of the great value offerings contained in the Singapore Stopover Holiday package, can be found at www.singaporestopoverholiday.com.
The campaign is the first from the agency, United Yeah, who delivered an interactive website to help increase awareness of the Singapore Stopover Holiday (SSH) package and encourage Australians to visit Singapore. The SSH includes seamless airport-hotel transfers, accommodation from a diverse selection of hotels and easy access to over 20 popular attractions across the sunny island such as Singapore Zoo, Gardens by the Bay and National Gallery Singapore - all from just $49.

Singapore Airlines senior manager marketing and alliances Australia, Dale Woodhouse, said it had been a great delight to work with United Yeah on the ground breaking initiative.

Says Woodhouse: "We are confident it will result in a significant increase in consumer awareness of our Singapore Stopover Holiday program."

Says James Anderson, co-founder, United Yeah: "We're thrilled to kick off our collaboration with Singapore Airlines and Singapore Tourism Board in helping raise awareness of the amazing accommodation and cultural attractions on offer."

To launch the campaign, the competition website was developed asking users to learn about the Singapore Stopover Holiday for their chance to win a trip for 2 to Singapore for 3 nights.

The campaign will run until 15th May 2017.

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