Social Soup boosts expert influencer team with new hires Mima Seminara and Mustafa Ebrahimi

Influencer marketing agency, Social Soup, is continuing to rapidly expand its expert team with new hires Mima Seminara joining in the newly created tole of influence director and Mustafa Ebrahimi in the role of influencer community manager.

Social Soup has created the new senior positions to drive business growth and increase capabilities across content strategy and building video capabilities.

Seminara, who has eight years of experience in content marketing, content strategy, and social media strategy, promises to take innovation at Social Soup to new heights. She joins the team from the United States where she most recently drove content and influencer marketing for successful dotcom start-up, Naturebox. Seminara will continue to drive growth in Social Soup’s influencer community and will lead the strategic innovation of social media, while working with the management team to drive business growth, industry leadership and best practice.

To compliment her skillset, Ebrahimi has been recruited as Social Soup’s new influencer community manager and comes to Social Soup with amazing experience at developing relations with influencers and an established expert in YouTube influencer campaigns. Mustafa was most recently head of community at Boom Video and was part of pioneering the influencer space for YouTube over the past 5 years.

Says Seminara: “I am thrilled to be joining the team at Social Soup, a market leader in Australia, to drive growth and innovation in the social and influencer community.”

Says Ebrahimi: “My experience and skill set go hand in hand with the values and goals of Social Soup. I’m delighted to have joined a rapidly growing company and I hope to continue Social Soup’s expansion in 2017 and beyond.”

Says Sharyn Smith, CEO, Social Soup: “As authorities in their field, Mima and Mustafa are promising additions and have brought a wealth of invaluable influencer experience on board.

“We’re delighted they are joining us as the scope of influencer marketing grows and we are expanding capabilities across high end influencer partnerships and video-based campaigns. Influencer marketing continues to grow and is now a go-to strategy for most brands wanting to increase marketing impact.”

Social Soup has been operating for more than 10 years, and are the pioneers of Influencer Marketing in Australia. They boast Australia’s biggest network of influencers and create bespoke, always on influence campaigns using leading AI technology from Amazon and a data partnership with Quantium. The agency works with some of the biggest brands in the country, including Unilever, Nestle, CUB, PayPal and L’Oréal.