Starcom appoints Zenith group business director Sue-Ellen Osborn to Sydney trading director role

Starcom Australia has today announced the appointment of Sue-Ellen Osborn as the agency’s new Sydney trading director.

Osborn moves across to Starcom from Zenith where she was group business director. She replaces Tina Gavros, who is moving to Publicis Media’s group investment practice, Publicis Media Exchange (PMX), as Commercial Director.

Osborn has more than 15 years experience in the media industry, and began her career in television sales and worked at Initiative before joining Zenith in 2003. She has held various roles at Zenith in account management and was also Melbourne investment director and group investment director for the agency.

In her new role at Starcom, Osborn will be responsible for leading the agency’s investment product and team and media relations, working closely with PMX. She will also sit on the Sydney leadership team.

Says Toby Barbour, CEO, Starcom Australia: “We have a fantastic depth of talent at Publicis Media and these appointments reflect our desire to optimise talent and experience across the group. Sue-Ellen will be responsible for driving both our brand and client solutions as we seek to simplify the complexity of media and connect to business outcomes. Sue-Ellen’s experience as both a group business director and investment director perfectly complements our clients’ needs.”

Says Osborn: “I’m really excited to take on this important role at Starcom leading the agency’s trading and investment team. The media sector is increasingly complex to navigate and we aim to ensure clients receive the best advice and media channel choices to drive effective business outcomes.”

Osborn’s appointment is effective from 1st May.