Starcom Sydney promotes client services director Martin Hadley to the new role of general manager

Starcom Australia has today announced the promotion of Martin Hadley to the newly created role of Sydney general manager.

Hadley has been with Starcom Sydney for three years and is currently client services director.

In his new role, Hadley will be responsible for leading Starcom Sydney’s clients, staff and operations and reports to Barbour.

Hadley has more than 20 years experience in media agencies and prior to joining Starcom he was general manager of PHD, a company he helped launch in 2009. Hadley began his career at Euro RSCG, and has held senior roles at Initiative and MindShare in Australia, Japan, Taiwan and South East Asia working with clients including Unilever, MasterCard, HSBC, eBay, PayPal, Diageo, Johnson and Johnson, Nestle, Ford, Commonwealth Bank, Cisco, Microsoft, Pfizer and HP. At Starcom he works with clients including Visa, Subaru, Metcash, Airbnb and Brown-Forman.

Says Toby Barbour, CEO, Starcom Australia: “We are fortunate to enjoy a great depth of talent at Starcom and Martin brings not only a wealth of experience working with our clients but also valuable leadership skills to his new role as general manager. Following my recent appointment to national CEO, I needed a strong leader for our Sydney office and Martin was ideal for this important role. He will also work closely with our new Sydney trading director Sue-Ellen Osborn and national strategy director Graeme Wood.”

Says Hadley: “Starcom Sydney has an amazing team of talented people. I am thrilled to be taking on the role of general manager to work together to deliver tomorrow’s human experience thinking to client business challenges today, creating the most effective business outcomes and solutions.”

Hadley’s appointment is effective immediately and a new client services director will be announced shortly.