TBWA\Melbourne recruits Eric Benitez from AlmapBBDO São Paulo for head of art role

Eric_Benitez_TBWA_Melbourne (1).jpgCB Exclusive - After nearly a decade at the helm of AlmapBBDO's art department in São Paulo, Brazil, Eric Benitez has been lured to the newly created head of art role at TBWA\Melbourne.

Benitez has won multiple awards in both South America and also at Cannes, Clio, D&AD and New York Festivals, and brings extensive experience in the areas of fashion, automotive, airlines and consumer electronics. He has worked on brands including Volkswagon, Ford, Pepsi, Mizuno and large-scale Brazilian fashion franchises Marisa and C&A, as well as Havaianas.

TBWA Melbourne chief creative officer, Paul Reardon, says the appointment marks a turning point in the way TBWA Melbourne will bring ideas to life.

Says Reardon: "This is a really big hire for us. Eric joins us as one of the most senior creative leaders in the agency. He's here to guide and assist us in applying world- class design and craft to everything we do.
"AlmapBBDO São Paulo is one of the best agencies in the world. They've taken out Cannes Agency of the Year twice since 2011, and Eric was the head of art during that period. So he's clearly an amazing talent, but also a genuinely lovely guy as well. We're honored he's chosen to join us."

Says Benitez on making the move to Australia: "Being part of a team so talented and focused as TBWA\Melbourne is a great pleasure. It will certainly be a great and fun challenge for me."

Within the last three years, TBWA Melbourne has enjoyed significant creative success - particularly in Cannes - firmly placing the agency as a creative center of excellence within TBWA globally. The agency is ranked #8 on the 2017 CB Hot List.

The addition of Benitez to the Melbourne office is in step with TBWA's global push to have an unfair share of the world's best design talent working within the TBWA collective.

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