R/GA Sydney leads Aussie winners with Gold, Silver + Bronze at the ADC 96th Awards in NYC

YOUTH-CANCER-thumb-400x246-236736.jpgR/GA Sydney, has led the winners from Australia at the global ADC 96th Annual Awards gala tonight in New York.

Other Aussie winners include Leo Burnett, Sydney, Leo Burnett, Melbourne and Billy Blue College of Design, Sydney.

R/GA Sydney has won an ADC Gold Cube for "Through the Dark" on behalf of Google in Digital, Interactive, Interactive Film, Single.  The same work won an ADC Silver Cube in Digital, Craft in Digital, Art Direction, Single.  R/GA Sydney also picked up an ADC Bronze Cube for "Playing With Fire" for Google in Digital, Interactive, Film.
Samsung_PocketPatrol_Lifesaver_RGB (1).jpgFor its "Pocket Patrol" work for Samsung Australia, Leo Burnett, Sydney picked up an ADC Silver Cube in Digital, Apps, GPS/Location Technology, Single, an ADC Bronze Cube in Digital, Interactive, Innovation, Single, and a Merit award in Digital, Craft in Digital, Use of Technology, Single.

Leo Burnett Melbourne won a Merit in Design, Branding, Branding Systems/Corporate Identity Integrated, Single for "Brand Ecosystem" for Great Barrier Reef.

In addition, Billy Blue College of Design, Sydney, won an ADC Bronze Cube for "Wake" on behalf of itself in the Motion, Craft in Motion, Direction, Single.
Top global winners on the night included McCann New York with eight ADC Gold Cubes and a coveted ADC Black Cube for best in discipline, Digital, all for "The Field Trip to Mars" on behalf Lockheed Martin; Dentsu, Tokyo, with 24 ADC Cubes overall (two Gold, seven Silver and 15 Bronze); Leo Burnett Chicago with three ADC Gold Cubes and the ADC Black Cube for best in discipline in Advertising for "Van Gogh BnB" on behalf of Art Institute of Chicago; and BBDO Dusseldorf with two ADC Gold and five Silver Cubes for "Pepsi Light - Iconic Moments" for Pepsi Deutschland GmbH.

This year's top honors, based upon cumulative ADC awards won across all categories, went to:

●      Agency of the Year -- McCann New York

●      Network of the Year --  McCann Worldgroup

●      Digital Agency of the Year -- McCann New York

●      Design Team of the Year -- Dentsu, Tokyo

●      Production Company of the Year -- Framestore, New York

●      School of the Year -- School of Visual Arts, New York

●      Client of the Year -- Lockheed Martin

Debbie Millman served as host for the ADC 96th Annual Awards gala. Named "one of the most influential designers working today" by Graphic Design USA, Millman is also a writer, educator, artist, brand consultant and host of the popular Design Matters podcast.

This marks the first year the ADC Annual Awards is part of The One Club for Creativity, the leading global non-profit creative organization formed by last fall's merger of ADC and The One Club.  ADC Cubes are awarded based upon excellence in craft, design and innovation.

Says Michael O'Rourke, executive director, ADC: "It's always an inspiring night when the industry comes together to celebrate and elevate the world's best creative work at the ADC Annual Awards. ADC began as a progressive force back in 1920 as the first creative organization for the commercial arts.  It's an honor for us to continue that legacy under The One Club for Creativity and salute all of this year's winners for work that truly represents the best in global craft, design and innovation."

Winning professional work was awarded at the ADC 96th Annual Awards Gala on May 8, 2017 at Artbeam, New York, with ADC student winners presented at the Young Ones Festival & ADC Student Awards Ceremony on May 9, 2017, at West Edge NYC.

ADC 96th Annual Awards is part of The One Club for Creativity's Creative Week in New York, taking place May 8-12, 2017.  The preeminent festival showcasing the intersection of advertising, innovation and creative thinking, Creative Week also includes The One Show over two nights, the dynamic Young Ones Festival and inspiring sessions with some of the biggest names in the industry at the Creative Summit.

TOCC serves as the umbrella organization for The One Show, ADC Annual Awards, Young Guns, Creative Week, One Screen, Hall of Fame and nearly a dozen successful global programs that fall under four key pillars: education, inclusion and diversity, professional development and gender equality.

Says Kevin Swanepoel, CEO, The One Club: "No other global creative organization gives back to the advertising and design industries with this level of comprehensive educational and development programming. ADC Annual Awards and The One Show celebrate creative excellence on a global level, as well as generate revenue that is funneled right back into the industry to fund this important programming."

The One Club for Creativity, producer of the prestigious One Show, ADC Annual Awards and Creative Week, is the world's foremost non-profit organization recognizing creative excellence in advertising and design.  The ADC Annual Awards honors the best work in terms of craft, design and innovation across all disciplines, including Advertising, Digital, Design and Motion. Creative Week takes place in New York City every May and is the preeminent festival celebrating the intersection of advertising and the arts.

To view the complete list of global winners representing work from 28 countries, click here.

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