ahm offers health insurance Aussies might actually use via Clemenger BBDO, Melbourne

ahm and Clemenger BBDO Melbourne have launched a new campaign that offers people health insurance they might actually use, in the first brand work released since ahm’s recent appointment of the agency.

In a category often crowded with aspirations of perfect health and fitness, the campaign takes a refreshingly honest approach. It paints a picture of the everyday scenarios that result in the need for health insurance and introduces a new suite of ahm “covers” to match.

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Clemenger BBDO Melbourne creative director, Evan Roberts, believes the campaign shines a light on the real experience of health, defining ahm as the simple, affordable cover full of the things you’ll actually use.

Says Roberts: “For most of us, health insurance and when we use choose to use it is quite a mundane, every-day experience. It’s nothing spectacular, just modern-day scenarios we can all relate to – and scenarios we need insurance for.”

Amanda Romeo, head of marketing – ahm, believes the campaign builds on the brand’s strong foundation and established style of communication.

Says Romeo: “As a brand we reflect our straightforward approach to private health insurance through our black and white style of communication. This campaign is a great build on this, as it brings the brand into the context of our consumers’ lives.

“By showcasing relatable scenarios the campaign builds a stronger link between the ahm brand and our consumers.”

The ‘health insurance you might actually use’ campaign will evolve across broadcast, OOH, digital and social channels over the coming weeks.

Client: ahm

Director: Fiona McGee