Arena arms The Real Housewives of Sydney with backstab-proof fashion via Clemenger, Sydney

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Screen Shot 2017-05-17 at 2.28.40 pm.jpgTo promote the fireworks, walk-outs and catfights of The Real Housewives of Sydney reunion special, Foxtel channel Arena and Clemenger BBDO Sydney developed Kevlar Couture – a range of backstab proof fashion for The Real Housewives of Sydney.

These one-off dresses, designed exclusively for the Real Housewives, have one unique feature – they’re made from military-grade, backstab-proof Kevlar. The collection includes an item for every occasion: the Galvanised Gown is a showstopper that sashays straight from charity ball to high society brawl, the impenetrable Fortdress flips from cocktail to carnage, and the Combat Cape shifts effortlessly from boardroom to bitch-slap.

The tongue-in-cheek campaign features fan favourite housewife Matty Samaei across show promos, high fashion print, a website and a series of social videos that test the durability of the gowns against some high society weapons.

Client: Foxtel/Arena

Head of Marketing, Entertainment Channels: Gina McGrath, Sasha Mackie

Senior Marketing Exec, Entertainment: Candice Clerici

Marketing Exec, Entertainment: Laura Stewart

Senior Digital Producer: Carla Russo

Digital Producer/Videographer: Tom Radcliff

Agency: Clemenger BBDO Sydney

Executive Creative Director: Paul Nagy

Managing Director: Emily Perrett

Creative Director: Ben Clare, Brendan Willenberg

Creatives: Simon Gibson, Dan White, Josh Aitken, Simon Koay

Planner: Toby Clark

Senior Producer: Steve Tindall, Claire Bisset

Senior Account Director: Holly Whiteley

Senior Sound Engineer: Anthony Tiernan

Editor: Alex Guterres

Online & grade: Jess Morgan

Fashion designer: Dan Jones

Photographer: Steven Popovich

Assistant: Ben McPhee

Production Company: Paper Dragon

Director: Sam Couzens

Executive Producer: Nicola Woolfrey

DOP: Borce Damćevski ACS

1st AC: Nathan Damćevski

Special thanks to Trolley’d