Cannes Contenders: Y&R Sydney

How will Australia perform at Cannes this year? In the lead up to the Festival, Campaign Brief will be showcasing the work we hope will impress the judges...

Screen Shot 2017-05-01 at 8.09.56 am.jpgNRMA: Like Father, Like Daughter
Y&R Sydney

The National Roads and Motorists' Associatons mission has always been to keep people moving. Generations of New South Wales drivers have come to know the unique brand of 'unconditional help' that the NRMA offer on our roads. As times change and their business transforms, the NRMA launched a film to remind its millions of members and the general public, that its commitment to helping others' move', both on the road and in their daily lives, will never change. It's a commitment that is innate to the organisation and the people who work for it, today and in the future.
176aa_0000.jpgYates: Watch your prize grow
Y&R Sydney

Spring is a peak period for gardening, and an opportunity for a brand like Yates to be top-of-mind by demonstrating its expertise and shared passion for growing plants. Our target audience were passionate gardening enthusiasts, who love and take pride in their garden and the act of cultivating it. Our aim was to excite our target audience about the onset of Spring and see Yates as their perfect partner in the endeavor of preparing for it, inspiring them to purchase Yates products. The campaign aimed to be a catalyst for growth both in our target audience's gardens, as well as for Yates' sales. The campaign effectively brought to life the proposition, which invited our target audience to - 'Grow so much more than a garden this Spring'.


Lisa Steins said:

Lovely work Dave and team. You are a formidable creative, leading the way for the agency.

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