Cannes Contenders: Havas Worldwide, Sydney

How will Australia perform at Cannes this year? In the lead up to the Festival, Campaign Brief will be showcasing the work we hope will impress the judges...

AFBrand-thumb-400x118-228714.jpgRoyal Australia Air Force: What Is Up
Havas Worldwide, Sydney

This spot was created for Royal Australian Air Force (RAAF) for Defence Force Recruiting. The campaign focuses on all the different ways we look to further ourselves in life and aims to speak directly to people with a desire to succeed, a drive to be better - and shows them how the Air Force is the perfect place to realise their ambitions. The central theme of the campaign is based on the idea of 'Up', linked to the Air Force's brand position - 'There's more to achieve in the Air Force'.
Screen Shot 2016-11-02 at 1.39.21 PM-thumb-400x224-235967.jpgSteve Waugh Foundation: The Riderless Bike
Havas Worldwide, Sydney

Every year, the Steve Waugh Foundation conducts a 6-day cycle through NSW, Australia known as The Captain's Ride. It exists to raises money for the 400,000 Australian children affected by Rare Diseases. Steve Waugh and 60 fellow riders travel more than 700km, battling through the struggle those children with Rare Diseases face every day. The trouble is, the children with Rare Diseases were unable to take part in the ride. Until now. Introducing the world's first Riderless Bike A fully autonomous children's bicycle that followed the peloton of the Captain's Ride. The bike streamed a live feed of the ride from the seat of the bike through a 360 camera; allowing children with Rare Diseases and the public to watch the ride unfold live. People could also sponsor the bike for a part of the ride, and were notified by email as the bike passed through their section.

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