Cannes Contenders: M&C Saatchi, Sydney
How will Australia perform at Cannes this year? In the lead up to the Festival, Campaign Brief will be showcasing the work we hope will impress the judges…
M&C Saatchi, Sydney
CommBank has a long standing history in helping provide financial education for kids around Australia. To help reach kids all over the country, we created ‘The Teleporter Adventures’ – A first of it’s kind, self contained financial education lesson designed to be sent to children anywhwere. The lesson takes the form of a virtual learning adventure that combines VR with a classic story book. We collaborated with one of Australia’s most loved children’s authors to create the first book, Sammy the Space Koala – The story of a young Australian koala who goes on an intergalactic adventure to find a present for her Grandma’s birthday. In chapters throughout the story kids are prompted to ‘teleport’ into the adventure, making interactive choices to learn the key lesson – the difference between a financial need and a want. The Teleporter Adventures are a new platform for financial education from Commbank, able to be delivered into the hands of Australian kids everywhere.
M&C Saatchi, Sydney
Lockout Law Memorials helped Keep Sydney Open, a not-for-profit community advocacy group, fight against the government’s controversial lockout laws. With dozens of iconic live music venues shutting down across Sydney, these laws threatened to kill Sydney’s live music culture. We shifted the conversation from alcohol consumption to how the Lockout Laws were threatening Sydney’s future as a center for arts and entertainment with a simple insight – that a new generation of live music talent can’t survive without live music venues. Lockout Law memorials were created at a series of closed down music venues across Sydney, showcasing the now famous artist like Flume who got their break there. In collaboration with 18 iconic music artists, the idea created the platform for a new conversation about Sydney’s Lockout Laws, motivating over 10,000 people to take part in the Keep Sydney Open rally in Sydney.
M&C Saatchi, Sydney
Every day, people across Australia use one of Commonwealth Bank’s 4000 ATM’s. But it’s a purely functional transaction. In a first of its kind use of the ATM, we designed it to ask questions on social and cultural issues relating to property prices, equality in society, educating our kids or business innovation, each with a simple yes or no answer. This was supported by a national campaign inviting Australian’s to lend their voice, and opinions were gathered from Australian’s in as widespread places as the ATM network itself. Opinions from around the country were shared in real time across a range of integrated media and in a new use of the nationwide ATM network, the data continues to inform new Commonwealth Bank products and advice unique to different parts of the country.
M&C Saatchi, Sydney
Lifting the Premier League rights from Foxtel was a momentous coup for Optus, with huge financial cost and infrastructural change associated. The challenge was to launch the new property in an authentic voice to die-hard fans while engaging broader sports enthusiasts. Our idea was rooted in the habits, the rituals, the passions and the heartaches of a Premier League fan.
M&C Saatchi, Sydney
There’s nothing more Australian than a barbeque, but for Aussies, it’s mostly used to cook red meat and seafood. Chicken is the least commonly cooked meat on the barbie. To inspire a new way to cook chicken on the BBQ, Steggles found a cooking method within Australian BBQ culture that uses an open beer can inserted into the chicken to release flavor as the chicken cooks. Steggles created a new product using this cooking method, but with a unique all-natural herb brew that marinates the chicken from the inside out like never before – The Steggles BBQ Chook Can. The Chook Can was the centre of an integrated campaign and was distributed across Woolworths stores in Australia.