Canon flips food photography on its head in latest 'The Lab' film via Leo Burnett Sydney

Screen Shot 2017-05-05 at 11.58.11 am.jpgA look at Aussies' social media feeds will tell most that food photography is one of Australia's favourite indulgences - mirroring a passion for everything that looks great and tastes even better. Flipping this on its head, what would happen if food photography featured everything but the food itself? Relying on just taste and texture, how would this look in a single frame?
 
This is the theme of the latest instalment of Canon's The Lab series via Leo Burnett Sydney, which aims to shift creative thinking behind the lens. The latest episode, titled The Lab - Menu, sees three photographers challenged to create images inspired by a blind tasting experience at acclaimed Sydney restaurant Automata - with none other than founder and head chef, Clayton Wells.

VIEW THE FILM
Creative Agency: Leo Burnett, Sydney
Vince Lagana - ECD
Grant MacAloon - ECD
Creative Director: Kieran Ots
Senior Art Director: Dave Varney
Group Business Director: Jonny Bucknall
Senior Account Director: Natalie Tay-Uceda
Producer: Francesco Piazzoni
 
Production Company: The Otto Empire
EP - Jo de Fina
Producer - Peter Kearney
Director - Prad Sen
DOP - Bernie Winter
 
Post Production: White Chocolate
EP/Owner - Chris Grocott
Editor - Ben Zemanek
Colorist - Marcus Timpson
 
 
Sound: Song Zu Sydney
Sound Designer - Myles Lowe
Producer - Bec Lambrousis

2 Comments

Nicholas said:

As a wannabe photogapher i really dig these Canon LAB series.
Always so interesting.

Kimmie said:

I like it. A lot.

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