Captain Risky shares a caravan with a bear in new Budget Direct campaign via 303 MullenLowe

BUDGET_BEAR_CARAVAN.jpgBudget Direct has launched the first in a new series of Captain Risky adventures via 303 MullenLowe, Sydney. This time, Captain Risky is crammed in a tiny caravan with his pet grizzly bear and rabbit after an 'incident' wrecks their own home.

His dilemma is in stark contrast to Budget Direct customers and their pets, who receive up to 12 months temporary accommodation if their homes become too damaged to live in.  Ever the optimist, Captain Risky isn't complaining: "It's not small, it's cozy," he reassures his furry friends.

BUDGET_CARAVAN_EXTERIOR.jpgSays Jonathan Kerr, director, marketing and digital, Budget Direct: "The latest campaign continues to show the award-winning insurance Budget Direct customers can depend on, clearly in stark contrast to Captain Risky. This time Risky is forced to move his pets and worldly possessions into a tiny caravan, while our customers 'get more with Budget Direct'."

The commercial is directed by Hamish Rothwell of Goodoil Films and launched on Sunday 7th May.

Client: Budget Direct
Director, Marketing & Digital: Jonathan Kerr
General Manager - Brand and Media Marketing: Warren Marsh
Marketing Manager - New Customer Acquisition: Catherine Harty

Agency: 303MullenLowe Sydney
ECD: Richard Morgan
Creative Directors: Sean Larkin & Adam Whitehead
Agency Producer: Sean Ascroft
Head of Business Management: Tony Dunseath
Business Director: James Lammert
Production Company: Goodoil Films
Director: Hamish Rothwell
Producer: Llew Griffiths
Executive Producer: Sam Long
DOP: Crighton Bone
Editor: ARC Edit
Sound Engineer: Barry Stewart, Sound Reservoir


Kenneth said:

I love Risky. Even my kids know who this guy is, even if they dont know the brand.

@Kenneth said:

If your kids don't know the brand, it's a fail. OK, they're not currently in the target market, but anytime someone says "I love that ad with the (insert funny character/great demo/etc)" but they can't tell you the brand it's an epic fail.

@Kenneth, if you're an ad person you should be highly embarrassed by your comment.

Missed Opportunity said:

Should have been the Bundy bear. Preferably drunk.

Growl said:

Love it. Well crafted cgi also.

Kenneth said:

@Kenneth - you talk more shit than ten arses. My kids are 5 and 7. All they see is a character doing funny things.

@Kenneth said:

Advice; When you're in a hole stop digging. Though I do love the expression 'you talk more shit than ten arses' - I thought it was a comment from someone supporting my assertion, not yours.

Brett and Kids said:

Whole family loves the ads and wait for the next one great job

Lynne said:

I had to look up the campaign brief to find out what the bear is all about.
You cannot work it out from the ad. Even knowing it's really silly.

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