CB Exclusive: Hyundai launches reinvented i30 in its latest campaign via Innocean Australia

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Screen Shot 2017-05-01 at 10.43.28 am.jpgCB Exclusive – Hyundai has launched a new campaign for its iconic i30 through Innocean Australia.

Says Steve Jackson, ECD, Innocean: “The winning history of the previous i30 led us to a powerful narrative for the next. Not content with merely evolving, Hyundai chose to totally reinvent the car and we created an idea to match. We were lucky enough to have some of Australia’s most talented production companies and individuals help bring it to life, and I’d like to thank them all for bringing so much passion to the project.”

Says Peter Fitzhardinge, CEO, Innocean: “What I most love about the campaign, is that it’s a true launch idea; grab attention and deliver the message in the biggest possible way. The agency’s commitment through Steve’s and Philip’s teams over the last few months to bring it alive has been fantastic.”

The campaign launched with a teaser last week with the full reveal over the weekend. The campaign is one of Hyundai’s most significant launches and will run across all channels including TV, Cinema, Digital, Print and Outdoor.

Hyundai Australia Motor Car Company

Director of Marketing: Oliver Mann

General Manager Marketing: Andrew Knox

Product Marketing Manager: Nick Cook

Product Marketing Co-ordinator: Katrina Mendoza

Agency: Innocean Worldwide Australia

Executive Creative Director: Steve Jackson

Creative Team: Daryl Corps & Dave Shirlaw

Campaign Creative: Steve Carlin, Dean Hamilton, Dave King

Film Producer: Jacqui Walker

Production Director: Warrick Nicholson

Head of Planning: Scott Davis

Group Business Director: Philip Sherar

Head of Digital: Trevor Crossman

Account Director: Vincent Pled

Account Manager: Kat Knight

Production Company: Collider

Director: Daniel Askill

2nd Unit Director: Lorin Askill

Executive Producer: Rachael Ford-Davies

Producer: Julianne Shelton

Post / VFX: Fin Design + Effects

Executive Producer: Alastair Stephen

VFX Supervisors: Justin Bromley and Stuart White

Sound & Music: Nylon Studios

Sound Designer: Simon Lister

Composer: Michael Yezerski

Music Producer: Karla Henwood

Photography: Photoplay

Photographer: Michael Corridore

Executive Producer: Alison Lydiard

Producer: Melanie Reardon

Retouching: Cream Studios

Executive Producer: Steve York