Clemenger BBDO Melbourne picks up Best in Print & Outdoor for TAC 'Meet Graham' at 44th One Show Awards; Australia takes home 4 Gold Pencils, 7 Silver Pencils and 11 Bronze Pencils

Hero Image_ TAC- Meet Graham (1).jpgThe One Club for Creativity has just announced the winners for the 44th Annual One Show Awards in branded entertainment, design, direct, moving image craft, print & outdoor, public relations and responsive environments. Hosted by Daveed Diggs, 2016 Tony award-winning actor from the hit Broadway musical Hamilton, The One Show awarded Gold, Silver and Bronze Pencils at Cipriani Wall Street in New York City.

Australia has scored 4 Gold Pencils, 7 Silver Pencils and 11 Bronze Bronze Pencils out of a total of 323 Pencils - 92 Gold, 102 Silver and 129 Bronze - to winners from 30 countries. Overall, there were 21,844 entries from 73 countries. Seven Best of Discipline winners were announced, as well as special award winners: Cultural Driver Award and the Green Pencil.

Clemenger BBDO Melbourne has scored Best in Print & Outdoor for TAC 'Meet Graham', which also went on to win two Silver Pencils. The agency scored its second Gold Pencil for Bonds 'The Boys', which also scored a Bronze Pencil and its 'Hungerithm' work for Snickers picked up a one Silver Pencil and one Bronze Pencil.
Clemenger BBDO Melbourne's creative chairman, James McGrath, was pleased with what the result meant not only for the agency, but importantly for the bravery of its clients.

Says McGrath: "The One Club talks about being the 'keeper of the flame' for Advertising creatives and also about inspiring clients to seek the rewards that come with calculated risks and new ideas, for our project 'Meet Graham' and for our clients, nothing is more confirming."

Says Nick Garrett, CEO, Clemenger BBDO Melbourne: "As an agency we couldn't be more pleased with the win, and in particular being presented with a Best of Discipline award. We're in spectacular company with the other winners on the night and it's a huge honour to be for ourselves and our clients to be recognised for constantly pushing the envelope in our work."

viral experiment-thumb-400x224-241515.jpgAustralian production companies have succeeded this year scoring Australia's remaining Gold Pencils. The Woolshed Company scored a Gold Pencil for 'The Viral Experiment' and FINCH scored a Gold Pencil for St Kilda Film Festival 'Every Second Counts'.

Leo Burnett Melbourne scored a Silver and Playnasium_McCann Melbourne_Cannes Contenders (1).jpgBronze Pencil for Headspace 'Reword'. McCann Melbourne scored a Silver and two Bronze Pencils for YMCA 'Playnasium'. BWM Dentsu Melbourne scored a Silver Pencil for Chadstone 'The Tailor Made Store'. Leo Burnett Sydney was awarded a Bronze Pencil for Samsung Australia 'BrainBAND' and a Bronze for Samsung 'The Anthem' created with Leo Burnett Chicago. Saatchi & Saatchi Sydney's 'LandCruiser Emergency Network' work for Toyota Australia picked up one Silver Pencil and three Bronze Pencils and BWM Dentsu Sydney scored one Bronze Pencil for BabyLove 'Premmie Proud'.

The complete list of Wednesday's winners can be found here.

The Cultural Driver Award, which celebrates influential ideas and executions that have had a noticeable impact on pop culture, awarded three Pencils:

Gold Pencil: "Formation" for Beyoncé by PRETTYBIRD/Culver City.

Silver Pencil: "Boost Your Voice" for Boost Mobile by 180LA/Santa Monica.

Bronze Pencil: "Buy Back the Block" for Checkers & Rally's by Fitzgerald & Co/Atlanta + Uproxx Studios/Los Angeles.

Says Kevin Swanepoel, CEO of The One Club for Creativity: "What better way to kick of the Cultural Driver Award than with one of the most influential entertainers of this generation? Provocative and powerful, "Formation" - the linchpin of Beyoncé's genre-bending Lemonade album - is more than a song or a music video. It's a manifesto."

The Green Pencil, which recognizes environmentally conscious creative work, was awarded to "Edible Six Pack Rings" for Saltwater Brewery by We Believers/New York. This entry also won a Gold Pencil in CSR.

The following were the Best in Discipline winners from Wednesday night:

Branded Entertainment: "Lifeline" for Qualcomm Snapdragon by Ogilvy/New York.

Design: "The Refugee Nation" for Amnesty International by Ogilvy/New York. See a One Show judge Forest Young discuss the winning work here.

Direct: "The Swedish Number" for Swedish Tourist Association by INGO/Stockholm + Grey PR&Activation/New York + Cohn&Wolfe/Stockholm. See One Show judge Tove Langseth discuss the winning work here.

Paralympians-1-thumb-400x224-226420.jpgMoving Image Craft: "We're the Superhumans" for Channel 4/Rio Olympics by Leland Music/London + 4creative/London + Blink/London + Factory/London. See One Show judge Paul Venables discuss the winning work here.

Print & Outdoor: "Meet Graham" for Transport Accident Commission (Victoria) by Clemenger BBDO/Melbourne. See a One Show judge Ari Weiss discuss the winning work here.

Public Relations: "Zero Minutes of Fame" for The Brady Foundation by Ogilvy & Mather/Chicago.

Responsive Environments: "Kunstmuseum Basel Light Frieze" for Construction and Transport Department of the Canton of Basel-Stadt, Städtebau & Architektur, Hochbauamt by iart ag/Basel + Christ & Gantenbein/Basel.

One Show winners for remaining disciplines as well as special awards, including Best of Show, Penta Pencil, Agency of the Year, Independent Agency of the Year, Production Company of the Year, Network of the Year, Client of the Year, Holding Company of the Year on Friday, will be announced at Friday's ceremony, which also take place at Cipriani Wall Street.

Complete rankings will go live on Friday, May 12 at www.oneclub.org/awards/theoneshow.

2 Comments

Love to have a beer with Graham. said:

Well deserved. Graham is the best thing in years.

fair enough said:

Fewer people coming home alive but more silverware for the cupboards at Clems so i guess it all evens out.

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