Deloitte Australia recruits Network Ten's Matt McGrath for chief marketing officer position

Screen shot 2011-02-23 at 10.56.13 AM-thumb-200x267-43382-thumb-250x333-43383.jpgDeloitte Australia has announced the appointment of one of Australia's best creative and marketing professionals, Matt McGrath, to the vacant role of chief marketing officer.
 
McGrath joins Deloitte from troubled Network Ten where he has been chief brand officer for the past four years. McGrath is best known in the ad industry as the former chief executive officer and executive chairman of Y&R Brands, a role he departed from in October 2008.

At Network Ten McGrath's marketing position helped grow the network's audience to its highest share since 2011.

McGrath follows a similar career path as Russell Howcroft, his former boss at TEN, who joined PwC Australia in December last year in the newly created role of chief creative officer and a key leader in the firm's new CMO Advisory practice.

Says Cindy Hook, CEO, Deloitte: "We are delighted to have Matt join our team and look forward to him bringing his extensive leadership and experience to enhancing Deloitte's brand, creative and marketing strategies. Deloitte is delivering more than ever for its clients and Matt's expertise will help to continue to drive that momentum in the Australian market place."
Says McGrath: "Deloitte is a much respected global brand and the calibre of talent, capabilities and thinking they have make this an incredible opportunity for me. They are making a huge impact on so many companies in Australia and around the globe. My role will be to leverage the Deloitte brand to help grow our business and grow our client's brands in this incredible period of disruptive innovation.

"One of the things that convinced me to join Deloitte is their capability in digital. It is far beyond anything I have seen in a marketing services agency or advertising group in terms of IP and true capability to change businesses."

McGrath will become a partner of the firm and reports to Peter Forrester, Deloitte's managing partner for markets and a member of the executive leadership team.

4 Comments

um said:

has anyone worked out that every company he works for become shadows of their former selves - Patts, Y&R, 10...

Observer said:


Rose without trace.

Greidy said:

Congratulations Matt. And Deloitte.

SomeAdGuy said:

Jesus wept.

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