DON Smallgoods reveals new spokespeople in ‘Australian Dons’ campaign via DDB Melbourne

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DON-bowler.jpgAt the beginning of the year, DON Smallgoods, via agency DDB Melbourne, set out to find a new face for their brand; and ended up with over 1,000. The search for ‘The Australian Dons’ turned up interesting Dons, Donnas and Don Domingos in every corner of the country.

And the lucky few have been chosen to appear in phase two of the campaign, which will run across TV, Digital and OOH..

“We wanted to see how real Australians are coming together to share DON – right now. To bring to life the simple connections Australia’s iconic Smallgoods brand has become such a big part of. Our first wave of Dons sharing their favourite Don moments is great place to start,” said Cathy Bertoncello, Marketing Director, DON Smallgoods.

DON-posters.jpg“I really had no idea that there were so many Dons out there. And that so many of those would put themselves forward in the hope of achieving meat-related fame and glory. Thank-you, Dons,” said Glen Dickson, Creative Director, DDB Melbourne.

Client – DON Smallgoods

Paul Mealor – Managing Director

Cathy Bertoncello – Marketing Director

Jane Edmonds – Brand & Communications Marketing Manager

Agency – DDB Group Melbourne

Dion Appel – Managing Director

Glen Dickson – Creative Director

Brett Edwards – Senior Art Director

Anna Stickley – Copywriter

Sophie Simmons – Head of Broadcast

Luke Osborn – Business Director

Ian Forth – Executive Planning Director

Paris Paphitis – Planner

Film Production

Director/ DoP – Mitch Kennedy

Producer – Noelle Jones   

Sound – Gusto Studios

Music – Nylon Studios

Production Company – The Producers                            

Post Production – The Post Lounge

Casting – Casting Sugar