Two Mad Cowboys’ Matt Sterne + Jarrad Collings launch influencer training platform Crushfame

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Founders.jpgFounders and digital creative directors of Two Mad Cowboys Sydney Matt Sterne and Jarrad Collings have launched a new social influencer educational platform called Crushfame, designed specifically for a new generation to chase their passions and get paid using social media.

Consisting of highly detailed video courses, Crushfame explores the collective experience and knowledge of each influencer featured. Each course provides a detailed overview of exactly how the influencer achieved their success – from getting started and building a following, through to commercial agreements and beyond. Presented in a personal one-on-one style format, each Crushfame course includes a custom playbook to help plan for success, as well as additional resources and downloads.

Crushfame_mobile.jpgThe platform’s first collaboration, “Become the next Instagram Influencer” by Gabby Epstein, includes 51 videos across 15 modules designed to walk students through the first steps from getting started, all the way through to how to market their own product and stand out.

Sterne and Collings founded Crushfame with the ambition to help a new generation of individuals chase their own passions and commercialise them online. Having had extensive careers as digital creative directors, the pair identified influencer marketing as an industry lacking in clear mentorship and educational advice from real influencers – not just brands and publishers by way of questionable content.

Says Sterne: “We started by asking each other why no-one had yet created the ‘how to’ of social media influencers in a rich and engaging format from actual influencers themselves and not from a corporate voice.”

Says Collings: “A common trait shared among the top influencers we’ve met is a very different mindset on what it takes to develop your own personal brand online and live life on your terms. We felt this needed to be explored.”

The Crushfame team are currently in pre-production around a number of niches and topics including lifestyle vlogging, fitness and travel, aiming to add several additional world class influencers to the platform by 2018.

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