Federation University Australia appoints Icon Agency as its advertising services partner

FedUni logo (1).jpgMelbourne-based independent creative group, Icon Agency has been appointed as an advertising services partner for Federation University Australia following a public tender process.

Icon Agency managing director, Joanne Painter, said she was excited to be working with an innovative challenger brand in the competitive higher education marketplace.
Says Painter: "FedUni has achieved big things since it was launched in 2014. With a 5-star teaching reputation, beautiful campuses in Ballarat, Berwick, Gippsland and the Wimmera, and a powerful value proposition for metropolitan and regional students, the University gives integrated agencies like Icon plenty to work with when it comes to advertising and marketing.

"We look forward to partnering with FedUni over the next few years and helping them amplify their strengths, create new conversations with students and build their brand."

Says Phillip Crone, marketing and communications manager, Federation University: "We are delighted to announce the appointment of Icon Agency to FedUni's advertising services roster following rigorous tender process.

"We were impressed by Icon's integrated model - particularly the focus on PR and communications - and the fresh thinking they will bring to our advertising and marketing program."  

Says Painter: "The higher education category is changing rapidly and to stay ahead, universities need agencies who understand their journey. With Federation University, we're confident we can achieve some exciting wins together."

The appointment is effective immediately.


George said:

Changing FedTAFE's reputation is a hard ask. Good luck to them on their confident journey towards exciting wins.

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