International arrivals at LAX get a huge welcome in the latest work for Discover L.A via Mistress

Screen Shot 2017-05-17 at 9.04.40 am.jpgAussie owned L.A. advertising agency Mistress has produced and released an inspiring short film capturing the Discover Los Angeles event #EveryoneisWelcome, which featured hundreds of Angelenos at LAX helping create one of the world's largest human-powered welcome signs, greeting visitors arriving from around the world with a huge message of love, compassion and inclusivity.
Screen Shot 2017-05-17 at 9.05.27 am.jpgSynchronized volunteers spelled out "welcome" in four languages: Spanish, Chinese, English and Arabic in a spectacular, stadium-style show, to welcome visitors from around the globe.

Client, Discover Los Angeles
Vice President, Marketing, John Boudouvas
Vice President, Global Communications, Jamie Foley
Group Creative Director, Jeremy Bacharach
Vice President, Digital Marketing, Bill Karz
Production Partner, m ss ng p eces
Director, Josh Nussbaum
Experience Director, Yehuda Duenyas
Executive Producer, Edward Grann
Producer, Matthew Ayriss
Creative Agency, Mistress
Partner, Creative, Damien Eley
Creative, Rachel Guest
Creative, Celine Faledam
Sr. Brand Manager, Maggie Cadigan
Director of Production, Dave Horowitz
Other Production Peeps
Edit:  Bastard Productions, Rob Henry
Music: "Love Like You,"  & "Bloodshot Eyes," by Soft Swells


LOVE IT said:

Top work Rachel and Celine. Not surprising that you have made yet another piece of advertising that makes me happy

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