Isuzu Trucks puts Shane Jacobson to work in its latest integrated campaign via Fenton Stephens

Screen Shot 2017-05-17 at 10.13.34 am.jpgIsuzu Trucks has just launched a new, multi-channel campaign to promote its Ready-to-Work range to ute drivers, a lot of whom may be ready to trade up to bigger work vehicles but may be hesitant to enter the world of trucks. The campaign was created by Fenton Stephens Melbourne.

Says Alex Fenton, creative director, Fenton Stephens: "To show people how much bigger load a truck can handle than your typical ute, we actually took a ute apart and fit it into the back of a Tradepack, a truck you can still drive with a standard car licence. Sometimes you just can't beat a vivid demonstration."

VIEW THE SERIOUS WORK TV SPOT

VIEW THE LOWRIDER WEB SPOT
VIEW THE VOLUME WEB SPOT
VIEW THE TIGHT SPOT WEB SPOT
VIEW THE RUBBISH WEB SPOT
Screen Shot 2017-05-17 at 10.13.52 am.jpgThe campaign also features a suite of online videos, print and outdoor, and digital executions, all starring Shane Jacobson, who brings his larrikin charm and sense of humour to the sometimes-too-serious truck category. And to take the prospective buyer on a journey through the range, the agencyScreen Shot 2017-05-17 at 10.14.17 am.jpg redesigned Isuzu's Ready-to-Work web page.

Says Mike McLean, head of marketing, Isuzu: "Given that a lot of our potential customers are small business people who don't think of themselves as truck drivers, one of our main aims is to start engaging with them in places you wouldn't necessarily expect to see truck messages.Screen Shot 2017-05-17 at 10.14.36 am.jpg And by creating a number of online videos, we were able to focus on highlighting individual benefits and having some fun with them."

View the website.

View the display advertising.



Isuzu Australia
Head of Marketing & Customer Experience: Michael McLean
Advertising Manager: Jeff Birdseye
Digital Marketing Manager: John Walker

Agency: Fenton Stephens
Creative Director: Alex Fenton            
Director of Strategy: Simon Antonis
Digital Strategy Director: Joey Dorrington
Digital Creative Director: Sean Birk
Copywriters: Mat Garbutt, Sean Birk
Art Director: Chris Haydon
Digital Creatives: Dan Dean, Stephen Lay
Account Director: Clint Mellsop
Account Executive: Oscar Robinson

TV
Production Company: The Pound
Director: Dogboy
Producer: Natalie Taylor
Agency Producer: Lisa Ramsey

Online
Production Company: Truce Films
Director: Nicholas Clifford
Producer: Jim Wright
Agency Producer: Lisa Ramsey


Sound and Music: Production Alley

1 Comments

Why,Why!! said:

why are there 'Web Spots' and Tv spots?? why are there not just spots?

I thought 'Ha i'll force myself to look at those web spots', the Tv spot is a load of bull manure and less informative than the Tv spot.

If anything swap the media over and put the web spots on Tv.

Leave a comment