Isuzu Trucks puts Shane Jacobson to work in its latest integrated campaign via Fenton Stephens
Isuzu Trucks has just launched a new, multi-channel campaign to promote its Ready-to-Work range to ute drivers, a lot of whom may be ready to trade up to bigger work vehicles but may be hesitant to enter the world of trucks. The campaign was created by Fenton Stephens Melbourne.
Says Alex Fenton, creative director, Fenton Stephens: “To show people how much bigger load a truck can handle than your typical ute, we actually took a ute apart and fit it into the back of a Tradepack, a truck you can still drive with a standard car licence. Sometimes you just can’t beat a vivid demonstration.”
The campaign also features a suite of online videos, print and outdoor, and digital executions, all starring Shane Jacobson, who brings his larrikin charm and sense of humour to the sometimes-too-serious truck category. And to take the prospective buyer on a journey through the range, the agency
redesigned Isuzu’s Ready-to-Work web page.
Says Mike McLean, head of marketing, Isuzu: “Given that a lot of our potential customers are small business people who don’t think of themselves as truck drivers, one of our main aims is to start engaging with them in places you wouldn’t necessarily expect to see truck messages.
And by creating a number of online videos, we were able to focus on highlighting individual benefits and having some fun with them.”
Isuzu Australia
Head of Marketing & Customer Experience: Michael McLean
Advertising Manager: Jeff Birdseye
Digital Marketing Manager: John Walker
Agency: Fenton Stephens
Creative Director: Alex Fenton
Director of Strategy: Simon Antonis
Digital Strategy Director: Joey Dorrington
Digital Creative Director: Sean Birk
Copywriters: Mat Garbutt, Sean Birk
Art Director: Chris Haydon
Digital Creatives: Dan Dean, Stephen Lay
Account Director: Clint Mellsop
Account Executive: Oscar Robinson
TV
Production Company: The Pound
Director: Dogboy
Producer: Natalie Taylor
Agency Producer: Lisa Ramsey
Online
Production Company: Truce Films
Director: Nicholas Clifford
Producer: Jim Wright
Agency Producer: Lisa Ramsey
Sound and Music: Production Alley
3 Comments
why are there ‘Web Spots’ and Tv spots?? why are there not just spots?
I thought ‘Ha i’ll force myself to look at those web spots’, the Tv spot is a load of bull manure and less informative than the Tv spot.
If anything swap the media over and put the web spots on Tv.
Its such creative campaign that I have seen for any truck company has done this so amazing that people are so creative these days.
Spend all this money on a marketing campaign. You have my attention. Now I’m annoyed because you tell me all about it’s features but no name. What’s the goddam thing called so I can buy it.