myPlates makes the ordinary, unordinary in newly launched campaign via Custom Creative
myPlates has launched a new campaign via Custom Creative, asking people to take their ordinary number plate, and make it unordinary.
People can do this through choosing a colour, a nickname, their favourite numbers – almost anything. The simple truth is that every personalised number plate has a story behind it, and that story can often be as unique as the number plate itself.
Besides challenging people to think differently about their number plates, the campaign also sees the launch of the new Classic Stripes range.
The campaign consists of 3 x TV commercials, 2 x radio ads and digital.
Client: myPlates
CEO: Daryl Head
Consumer and Channel Marketing Manager: Zoe Moore
Marketing Campaigns Manager: Georgia Cory
Agency: Custom Creative
Creative Director: Steve Schenko
Copywriter: Dustin Lane
Agency Producer: Wendy Gillies
Production Company: Eight
Director: Matt Palmer
Producer: Lib Kelly
Post production: White Chocolate
Audio production: Sound Reservoir
Media: Sutherland Media Services