Officeworks helps Australian small businesses make bigger things happen via AJF Partnership

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Screen Shot 2017-05-17 at 7.40.35 am.jpgIn its most recent TVC via AJF Partnership, Officeworks shows it understands the journey of Australian small businesses and aims to inspire and support them along the way.

The TVC is based on the insight that running a small business is a unique journey, made up of many small moments. And Officeworks helps in its small way as the provider of office products and tools to help small businesses make bigger things happen.

The new TVC is supported by the re-launch of a dedicated small business resource WorkWise. Given many small business owners don’t have all the supports of their larger counterparts – a HR team, marketing, finance, or business advisors – WorkWise aims to help them navigate the daily challenges of running a business by offering helpful information, tips and advice.  

Says Karl Winther, national marketing manager, Officeworks: “No matter where small businesses are on their journey, through providing the widest range, lowest prices and great service via a compelling every channel offer, Officeworks offers all Australian small businesses the essential tools that help them unlock their version of success. Officeworks hopes to inspire and support Australian small businesses in our own small way to make bigger things happen.”

Agency – AJF Partnership

Executive Creative Director – Andrew Foote

Creative Director – Michael Skarbek

Senior Copywriter – Sandra Galiazzo

Senior Art Director – Dillon McKenna

Senior Producer – Susannah George

Group Account Director – Susan Bird

Account Director – Xavier Hogan

Production Company – Revolver/Will O’Rourke

Director – The Glue Society’s Pete Baker

Production Producer – Alex Kember

Cinematographer – Shelley Farthing-Dawe

Post Production – Jon Holmes

Colourist – CJ Dobson

Music – Otis Studios: Alex Gomez & Lukas Farry

Sound – Final Sound

Media agency: Initiative

PR agency: Haystac

Social media and performance agency: Columbus

Digital and content agency: DT

CRM agency: Track