Australia ranks #2 in the world at The One Show; Clemenger BBDO, Melbourne ranks #8 agency; Leo Burnett, Melbourne takes out Best in UX/UI

The One Club for Creativity has just announced the winners for the 44th Annual One Show Awards, on its last night, in cross-platform, film, intellectual property, interactive, mobile, radio, social influencer marketing, social media, and UX/UI.

Australia has ranked #2 most awarded country at One Show behind the US and has tonight picked up eight Gold Pencils, 11 Silver Pencils and three Bronze Pencils out of a total 243 Pencils – 70 Gold, 75 Silver and 98 Bronze – from 23 countries. Overall, there were 21,844 entries from 73 countries. Clemenger BBDO, Melbourne has ranked #8 most awarded agency.

Leo Burnett, Melbourne has taken out Best in UX/UI for Headspace ‘Reword‘, which also scored a further four Silver Pencils and one Bronze Pencil.

Saatchi & Saatchi, Sydney has scored three Gold Pencils for Toyota Australia ‘LandCruiser Emergency Network‘. Leo Burnett, Sydney picked up two Gold Pencils for Samsung Australia ‘BrainBAND‘ and two Silver Pencils and a Bronze for Samsung ‘Pocket Patrol‘, plus a Bronze for Samsung ‘Anthem’. Clemenger BBDO Melbourne had quite the haul with one Gold Pencil and one Silver Pencil for Snickers ‘Hungerithm‘, its Bonds ‘The Boys‘ work scored two Silver Pencils and TAC ‘Meet Graham‘ also picked up two Silver Pencils. Host, Sydney scored a Gold Pencil for its ‘#Redefinewomen‘ work whilst The Monkeys picked up a Bronze Pencil for Qantas ‘Out of Office Travelogue‘ and R/GA Sydney picked up Bronze for Google Play ‘Through the dark‘.

Clemenger BBDO Melbourne’s total tally was 14 Pencils, including its Best of Discipline Award for TAC’s Meet Graham. 

The agency finished with a total of three Gold, nine Silver and two Bronze Pencils, awarded across its work for Bonds (The Boys), Snickers (Hungerithm) and TAC (Meet Graham).

Says Clemenger BBDO Melbourne creative chairman, James McGrath: “Finishing the 44th One Show Awards with 14 Pencils is humbling, it’s a wonderful achievement and testament to the value of brave, bold creativity that challenges and influences culture.”

Leo Burnett Australia was the most awarded Australian network with Leo Burnett Melbourne and Leo Burnett Sydney among the world’s top 20.

Says Jason Williams, chief creative officer, Leo Burnett Australia: “I am exceptionally proud of our national team’s achievements in using creativity and innovation to drive business impact and transform human behaviour for the better. It’s fantastic to be recognised on the world stage in this way, and I thank The One Show for upholding the standard of excellence for the industry.”

The One Show awarded Best of Show to “The Refugee Nation” for Amnesty International by Ogilvy/New York.

Says Kevin Swanepoel, CEO, The One Club for Creativity: “In a year rife with political discord and social upheaval all around the world, ‘The Refugee Nation’ is a prime example of how our industry can both reflect and influence our culture. Evocative in its design and versatile in its application, ‘The Refugee Nation’ won Best of Design and Best of Cross-Platform before going on to win Best of Show.”

The top-ranked countries:

#1  United States

#2  Australia

#3  United Kingdom

#4  Japan

#5  Germany

#6  Brazil

#7  Canada

#8  France

#9  Sweden

#10  South Africa

Agency of the Year: McCann New York

Says Rob Reilly, global creative chairman of McCann Worldgroup: “We’re incredibly humbled with the One Show Agency of the Year honor, and delighted that all of our major regional offices were recognized in the awards show.”

Top-ranked agencies:

#1  McCann/New York

#2  Dentsu Inc./Tokyo

#3  Leo Burnett/Chicago

#4  Ogilvy/New York

#5  BBDO/New York

#6  Wieden Kennedy

#7  Droga5/New York

#8  Clemenger BBDO/Melbourne

#9  AlmapBBDO/São Paulo

#10  Ogilvy & Mather/Chicago

Network of the Year: Ogilvy & Mather

Says Tham Khai Meng, co-chairman and worldwide chief creative officer, Ogilvy & Mather:

“I want to thank our people at Ogilvy and our clients for this recognition across disciplines and borders. Their continued dedication to Pervasive Creativity, their talent and courage continue to make the difference.”

Top-ranked networks:

#1  Ogilvy Group

#2  BBDO Worldwide

#3  McCann Worldgroup

#4  Leo Burnett Worldwide

#5  TBWA Worldwide

#6  DDB Communications Group

#7  Dentsu

#8  Publicis

#9  J. Walter Thompson Worldwide

#10  FCB

Independent Agency of the Year: Droga5

Says Aussie expat and creative chairman and founder of Droga5, David Droga: “We are obviously thrilled, and the fact that we earned this honor with winning work from nine different clients makes it all that much more special.”

Says Ted Royer, chief creative officer, Droga5: “We are incredibly proud to win the inaugural Independent Agency of the Year award. Great people in our agency working with great clients. Nothing beats that.”

Client of the Year: Lockheed Martin

Top-ranked clients:

#1  Lockheed Martin

#2  Nike

#3  Amnesty International

#4  Google

#5  Swed
ish Tourist Association

#6  Channel 4/Rio Paralympics

#7  Getty Images

#8  Art Institute of Chicago

#9  Headspace

#10  Under Armour

Holding Company of the Year: Omnicom

Says John Wren, president and CEO, Omnicom Group: “The One Show represents the best that the advertising world has to offer and we are deeply honored. This award is a testament to having the best talent in our business who consistently set the benchmark against which the entire industry is judge.  I want to congratulate and thank everyone who contributed to this success.”

Top-ranked holding companies:

#1 Omnicom Group

#2  WPP

#3  Interpublic Group

#4  Publicis

#5  Dentsu Group

#6  Havas

#7  MDC Partners

#8  Hakuhodo DY Holdings

#9  Google

#10  Cheil Worldwide

Penta Pencil: Wieden + Kennedy and Nike, and TBWA\Media Arts Lab and Apple

Says Alberto Ponte, global creative director on Nike, Wieden+Kennedy: “Nike and W+K have a great history of inspiring athletes around the world to push the limits of their human potential. As the communications world has gotten more complex, we still focus on that simple thought and push ourselves to express it in new, interesting ways every time. If you love sports and creativity, there is no better client (than Nike) that you can dream of.”

Says Enrico Balleri, VP Nike Brand Communications: “Nike and W&K’s creative partnership has resulted in some of the most iconic and memorable campaigns that celebrate the power of sport and inspire athletes around the world to push their limits to be their best. And just like athletes challenge themselves, we challenge each other to deliver the very best work to create deep and lasting relationships with our consumers.”

The following were awarded Best of Discipline:

Cross-platform: “The Refugee Nation” for Amnesty International by Ogilvy/New York.

Film: “We’re the Superhumans” for Channel 4/Rio Paralympics by 4Creative/London + Blink/London. See One Show judge Matt Eastwood discuss Best of Film here.

Intellectual property: “Roam Delivery” for Volvo Cars by Ogilvy PR/London + OgilvyOne/London.

Interactive: “Field Trip to Mars” for Lockheed Martin by McCann/New York. See One Show judge Andrew Keller discuss Best of Interactive here.

Mobile: “The Swedish Number” for Swedish Tourist Association by INGO/Stockholm + Grey PR&Activation/New York + Cohn&Wolfe/Stockholm. See One Show judge Alan Kelly discuss

Best of Mobile here. See One Show judge Kitty Lun discuss Best of Mobile here.

Radio: “A War of Words – Anniversary Forgotten” for Netflorist by FCB Joburg/Johannesburg + Hey Papa Legend/Johannesburg.

Social media: “Check Before It’s Removed” for Pink Ribbon Deutschland by DDB Group Germany/Berlin. See One Show judge Brent Choi discuss Best of Social Media here.

UX/UI: “Reword” for Headspace by Leo Burnett/Melbourne + Studio Pancho/Melbourne. See One Show judge Taras Wayner discuss Best of UX/UI here.

The complete list of winners can be found here.

Complete rankings can be found at www.oneclub.org/awards/theoneshow.