Pet Circle appoints The Core Agency as new creative agency following a competitive pitch

Australian online pet supplies company Pet Circle has appointed The Core Agency to manage its brand communications following a competitive pitch.

The Sydney based independent will manage brand development, design, digital and integrated advertising for Pet Circle, with the first work set to be released in coming months.

Established in 2011, Pet Circle supplies pet food, medication, accessories, toys and treats to more than 100,000 customers across the country through its online site, petcircle.com.au.

The Core Agency has won the business after demonstrating clear strategic thinking leading to strong creative ideas which were presented during the pitch.

Says Christian Finucane, co-founder and creative partner at The Core Agency: “Pet Circle is a fantastic business that’s in a great position to go to the next level. We are really pleased that our pitch idea was chosen to help them achieve their bold ambitions for the brand. And our trio of agency goldfish are doing backflips with excitement.”

Says Juvita Janto, marketing director at Pet Circle: “Pet Circle is getting ready for accelerated growth and the work that The Core Agency presented us will play a huge role in helping us lead the trend in healthy food for pets.”

Pet Circle is the latest client to join the roster of the creative agency since the start of the year, with other recent wins to be announced shortly.