Peter Lehmann Wines says 'It takes a village to raise a vintage' in latest work via Ikon Sydney

CAFABR0011_PeterLehmannWines_OOH_RGB_FAlowres.jpgIkon Sydney, part of WPP AUNZ, has created a new advertising campaign for premium Casella Family Brands label, Peter Lehmann Wines.

The first brand work for at least five years, the objective was to re-introduce Peter Lehmann Wines to consumers by celebrating the many hands of the Barossa community that are involved in making every bottle.

The campaign, 'It takes a village to raise a vintage', was brought to life by using the actual fingerprints of people who are part of the winemaking process.

Accompanying the campaign is a behind the scenes video which acknowledges the work of all involved; from the growers, to the pickers, cellar hands, viticulturists and wine makers.

Says Michael Sergeant, marketing manager, Casella Family Brands: "We wanted to connect our consumers with the people behind the brand. This campaign helps tell the story of our deep history in the Barossa, and our special winemaking community who all share a passion for making great wine."

Ikon Sydney's full-service team delivered the end to end content campaign, including strategy, media, creative, production, social and digital.

Agency: Ikon Group Sydney
Chief of Integrated Services: Natalie Musico
ECD: Rob Martin Murphy
Creative Team: Simon Collins, Andrew Jones, Zac Goldberg
Account Directors: Shalane Jones, Olga Raigada
Media Client Service Director: Ally Kerrigan
Head of Strategy: John Halpin
Strategy Manager: Abbie Love
Trading & Amplification Executive: Simone Crawford
Producer: Lisa Ristuccia

Client: Casella Family Brands
Brand Manager: Caroline Wood
Assistant Brand Manager: Katie McManus
Marketing Manager: Michael Sergeant

Production Company: Toby Heslop
Animation Production Company: Electric Art


Mike said:

I really like this. Well done.


Shame the artwork is finished so digitally. Could have been really beautiful. The intension is craft and quality and the result is what looks like a photoshopped execution.

Brendano said:

This caught my eye last night on a metrolite. It's a charming concept and a solid execution.

Greidy said:

Lovely stuff Rob, Simon, Andrew and the rest.

The care shown with the ad, suggests the same about the wine.

Story teller said:

Beautifully shot, edited and produced "behind the scenes" piece by the team at Toby Heslop.

Melinda said:

It takes a village to raise a child. So tacky. .

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