R/GA Sydney leads the agency pack at the shortlist stage of the 23rd annual AMY Awards

YOUTH-CANCER-thumb-400x246-236736.jpgThe Australian Interactive Media Industry Association (AIMIA) has today announced the finalists for the 2017 edition of its annual AMY Awards with R/GA Sydney leading the agency pack with six nominations.

With the celebrations set to take place on 7 July, the awards received over 200 entries which will be put through a rigorous judging process carried out by a panel of national and international judges.

Says Mandy Eyles, GM of AIMIA: "It's always such a great feeling to see the digital industry come together to celebrate great work and pat each other on the backs for their accomplishments. This year's finalists were particularly impressive in the areas of digital innovation and without a doubt, our judges will be hard-pressed to pick the winners. I'm looking forward to celebrating these ground breaking and inspiring achievements that speak volumes about the pool of talent we have in Australia."
Among those recognised in this year's breakthrough performance and overall excellence in digitally-led teams and entrepreneurs are StartVR, DriveYello, Businest, LUXit, 90 Seconds, Tipple, PAG Digital, AnalogFolk and Deakin University. The three individuals up for running for the "Digital Person of the Year" gong are: Joe Purves, digital creative director at Digital Media Group; Timothy Whifield, director, technical operations at GroupM; and Steve Fanale, CEO and Founder of DriveYello.

No stranger to awards shows, R/GA Sydney leads the AMYs race with six finalists in the bag for its work on brand giants, Nike and Google. Coming in a close second is VML Australia and Clemenger BBDO Melbourne with four nominations each. Notable mentions are new kids on the block, Drive Yello and StartVR, who have managed to nab additional nominations outside of the "Digital Start-up of the Year" category.

The biggest awards of the AMYs, the "Grand Prix" and "Hall of Fame" are not open for submissions and will be announced on the night of the event.

For more information on the AMY Awards 2017 and judges, please visit http://www.amyawards.com.au.

The full list of AMY Awards 2017 finalists

Digital Person of the Year
    • Joe Purves | Digital Media Group
    • Steve Fanale | DriveYello
    • Timothy Whifield | GroupM

Best Digital Team
    • PAG Digital
    • AnalogFolk-Datacom
    • Deakin University

Best Digital Start-up
    • PAG Digital
    • StartVR
    • DriveYello
    • Managing Director
    • LUXit
    • 90 Seconds
    • Tipple

Best Student Entry
    • ReforMe
    • Curtin University
    • University of Technology Sydney

The Work in the Bottom Drawer (Best App)
    • Nomad | McDonald's - Little Peeps
    • Deepend | Bowling Buddy App

The Work in the Bottom Drawer (Best Website or Online Service)
    • New Republique | Vizit ecommerce website

Digitally Led Marketing Campaign (Automotive)
    • Holler Australia | R8 Blink
    • MercerBell | How data turned Toyota from car-focused to customer-first
    • Zenith | Honda Civic 2016 Pre-Launch

Digitally Led Marketing Campaign (Health & Wellbeing)
    • Southern Cross Austereo | Nasonex - Face Space Race
    • Rocket Agency | Get Back Into Fitness With Digital
    • AFFINITY | Prospan - Don't Ignore a Cough

Digitally Led Marketing Campaign (Retail & Consumer Goods)
    • Switched on Media | Acquisition to advocacy through cross-channel personalised lifestyle
    • Drifter | Optus Perks Challenge Chat Bot
    • Vizeum and The Story Lab | VCTV by Vodka Cruiser
    • Apparent | From a house to a home
    • Clemenger BBDO - Melbourne | Hungerithm
    • VML | Monopoly at McDonald's App

Digitally Led Marketing Campaign (Travel & Tourism)
    • Hardhat | White Night Melbourne 2016
    • Adshel | #helloworldRELAY

Digitally Led Marketing Campaign (Government & Not-for-Profit)
    • Guerrilla | Bleach* Festival
    • Hardhat | "Breaking Habits" Campaign
    • Ogilvy Australia | E10 - A lot has changed in ten years

Digitally Led Marketing Campaign (Entertainment & Media)
    • R/GA Sydney | Through the Dark
    • BMF | You've Gotta Have a Team
    • Tundra | NikeWomen Victory Tour
    • Domain | Domain's Liveable Sydney
    • VML | Instabilia
    • R/GA Sydney | Through the Dark
    • BMF | You've Gotta Have a Team
    • SBS Creative Labs | My Grandmother's Lingo

Digitally Led Marketing Campaign (Financial Services)
    • Mercer | Smart Start on-boarding Program

Digitally Led Marketing Campaign (Learning & Education)
    • AFFINITY | oOh! - Brightest Minds

Social or Content Led Marketing Campaign (Automotive)
No finalists in this category.

Social or Content Led Marketing Campaign (Health & Wellbeing)
    • St John of God Health Care | Healthy Men, Healthy Minds
    • Rocket Agency | Saving lives with Social

Social or Content Led Marketing Campaign (Retail & Consumer Goods)
    • Broadsheet Media | Above All Else
    • Vizeum and The Story Lab | VCTV by Vodka Cruiser
    • Clemenger BBDO - Melbourne | Hungerithm
    • History Will Be Kind | X-Men Apocalypse - #MutantDay
    • CX agency Lavender | Hendrick's Unusually Australian Cucumber

Social or Content Led Marketing Campaign (Travel & Tourism)
    • Start VR | Qantas VR
    • Adshel | #helloworldRELAY
    • iProspect | Digging in the data to drive remarkable revenue through Intelligent Content
    • The Monkeys | Out of Office Travelogue

Social or Content Led Marketing Campaign (Government & Not-for-Profit)
    • Cummins&Partners Sydney | Be The Bill
    • Logan City Council | Eats & Beats Food Truck Pop-up Series
    • Zenith | SBS Deep Water
    • NSW National Parks and Wildlife Service | Young Adults Campaign (YAC)

Social or Content Led Marketing Campaign (Entertainment & Media)
    • R/GA Sydney | Mercurial Speed Room
    • R/GA Sydney | The Voice
    • R/GA Sydney | Through the Dark
    • BMF | You've Gotta Have a Team
    • Zenith | SBS | Deep Water
    • Now We Collide | Secret Life Of My Pet

Social or Content Led Marketing Campaign (Financial Services)
    • Cypha Interactive | Beta Products Ad Campaign

Social or Content Led Marketing Campaign (Learning & Education)
    • Fairfax Media | Turning a brand into a storyteller

Best 'Social Good' Campaign
    • Cummins&Partners Sydney | Be The Bill
    • Cummins&Partners Melbourne | Movember 'Suicide Notes Talk Too Late'
    • Marcel Sydney | MyLife+ the first ever mobile app designed to assist patients better managing their lives with HIV
    • Tundra | Yume - Food Wholesalers
    • Clemenger BBDO - Melbourne | Meet Graham

Best Website or Online Service (Automotive)
    • Holler Australia | R8 Blink
    • DriveYello | The Yello Platform
    • Adrenalin | Supercars website
    • Ignia Pty Ltd | RAC delivering an industry leading mobile-first web experience

Best Website or Online Service (Health & Wellbeing)
    • Precedent | Every encounter matters - The new St John of God Health Care website
    • Deepend | Teachers Health website
    • G Squared | Care Nation - Website
    • ABC Commercial Happy Body at Work - with JV Partner Wellbeing Expert Anna-Louise
Bouvier in collaboration with Macquarie University | Happy People Wellbeing Program for Optus Retail

Best Website or Online Service (Retail & Consumer Goods)
    • AnalogFolk - Datacom | Canon Oceania website
    • Evolution 7 | Grilled to Perfection
    • Get Started | Brown Brothers website
    • Amblique | R.M. Williams
    • Inlight Pty Ltd | chadstone.com.au
    • Frank Digital | Campos Coffee

Best Website or Online Service (Travel & Tourism)
    • Morgan and Hoppitt Pty Ltd | Venuelife
    • The Monkeys | Dreamliner
    • Deloitte Digital | "Key to the World" Digital Travel Wallet - Design and Build

Best Website or Online Service (Government & Not-for-Profit)
    • Webling | NSW.GOV.AU Portal
    • Australian Taxation Office | Transformation of ato.gov.au
    • National Film and Sound Archive of Australia | NFSA.gov.au
    • Logan City Council Marketing Department | Disaster Dashboard
    • Wunderman-Bienalto | 3D.I.Y. - Interactive Buildings
    • Yump | Track Your Impact
    • Liquid Interactive | RSPCA QLD - The Surrender Portal

Best Website or Online Service (Entertainment & Media)
    • Guerrilla | CBeebies Global website
    • Southern Cross Austereo | Hit & Triple M Websites
    • Evolution 7 | Thinking Big for Little
    • R/GA Sydney | Through the Dark
    • SBS Creative Labs | My Grandmother's Lingo

Best Website or Online Service (Financial Services)
    • Mercer Super | Making Super Simple Through Fact, Insight & Action
    • GHO Sydney | REST's New Public Website - Helping 1 in 6 Australians engage with their Super
    • Junkee Media | The Cusp partnership with Westpac
    • VML | ASB Digital Concierge
    • Evolution 7 | Insurance Made Easy
    • Deloitte Digital | HCF Website Design and Build
    • New Republique | Product Design, UX, UI, Brand Strategy
    • Rysen | Mortgage House Responsive Website

Best Website or Online Service (Learning & Education)
    • Guerrilla | CBeebies Global Website
    • scrmhub | Machine Learning comes to marketing
    • Adrenalin | UNSW Website
    • Firefly Interactive | Newington College Website
    • W3.Digital | Higher Education Student Portal

Smartphone or Tablet Application (Automotive)
    • Various agencies involved | My NRMA App, Fuel and Parking
    • DriveYello | The Yello Platform
    • MoneySmart Cars | ASIC

Smartphone or Tablet Application (Health & Wellbeing)
    • Nomad | Sound Storm iPad Application

Smartphone or Tablet Application (Retail & Consumer Goods)
    • Digital Media Group | Glamazon App
    • Industrie & Co. | The Yield App
    • VML | Monopoly at McDonald's App

Smartphone or Tablet Application (Travel & Tourism)
    • Outware Mobile | CityLink iOS App

Smartphone or Tablet Application (Government & Not-for-Profit)
    • Mobiddiction | Shark Smart - a real-time Shark Monitoring & Education Program
    • ABC-Latchkey-Soap Creative | Days in Conflict: Fromelles and Pozières
    • Conduct | Voters Voice
    • ASIC | MoneySmart Cars

Smartphone or Tablet Application (Entertainment & Media)
    • Southern Cross Austereo | Hit & Triple M Apps
    • Mobiddiction | Sydney Royal Easter Show - Re-defining event experiences
    • Domain | Domain Suite of Apps
    • Switch Media | Freeview FV - One click live TV on the go
    • Foxtel | Foxtel Kids App

Smartphone or Tablet Application (Financial Services)
    • ASIC | MoneySmart Cars

Smartphone or Tablet Application (Learning & Education)
    • Ed Microlearning | Pandora Christmas Training
    • ABC-Latchkey-Soap Creative | Days in Conflict: Fromelles and Pozières
    • Locales | Nga Tapuwae Western Front

Emerging Technology
    • R/GA Sydney | Through the Dark
    • Hardhat | Deakin Flight DX3K
    • Industrie & Co. | The Yield App
    • AFFINITY | oOh! - Brightest Minds
    • Deloitte Digital | ANZ Virtual Garden
    • Clemenger BBDO Melbourne | Meet Graham
    • Medis Media | 3D Organon VR Anatomy
    • SBS Creative Labs | My Grandmother's Lingo
    • Plot Media & Log Cabin Productions | The Westbury Faery

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