Siren Awards announces the finalists for best radio ad of 2017; Dave Thornton to host Awards

DaveThornton_360x240.jpgThe best radio ad of 2017 will be battled out between 10 of Australia's leading agencies and production studios from Sydney, Melbourne and Perth as part of the national Siren Awards, which will be announced in May.

Last year's Gold Siren was won by Melbourne agency Clemenger BBDO for the Maltesers ad titled "Texas Chainsaw Massacre" created by Elle Bullen and James Orr.  The Melbourne agency dominated the round wins this year and is credited with 11 of the 30 finalist nominations. 

Creative radio ads promoting charities, road safety, beer, dog food, fast food, banks and public transport are amongst the high-quality entrants up for the Gold Siren Award this year.   

Stand-up comedian and Fox FM, Melbourne breakfast presenter, Dave Thornton (pictured) will host this year's Siren Awards in Melbourne on 11 May.  Thornton has been part of Melbourne's Fox FM breakfast team since 2014 alongside Fifi Box, Byron Cooke and last year they were joined by Brendan Favola.

Thornton has appeared at the world's three major comedy festivals and his TV credentials include appearances on Network Ten's The Project, ABC TV's, Agony Uncles and as an actor in Channel Nine's House Husbands and the ABC TV's Upper Middle Bogan.  Fresh from appearing at the Melbourne International Comedy Festival, Thornton will bring his honest, engaging and whip-smart humour to the stage at the announcement of the Siren Awards.

The Gold Siren winner will receive a trip to the Cannes Radio Lions in June, accompanied by the client of their winning campaign. In addition, Silver Sirens will be awarded to the winners of the three Siren categories of single, campaign and craft.

Says Joan Warner, chief executive officer, Commercial Radio Australia: "As an industry we want to recognise and promote excellent radio advertising.  The Siren Awards provides agencies, clients and creatives a chance to put forward their best ads and for an opportunity to compete on the world stage at the Cannes Radio Lions Festival."

The winners are decided by the Siren Creative Council; a panel of creative directors from leading ad agencies. Finalists are selected from five rounds and final call of Siren voting throughout 2016-17. There is also a $5000 cash prize for a client-voted award.  A panel of clients vote for the best ad from the round 1- 5 overall winners and it is presented to the writers of the winning ad.

The national Siren Awards are run by Commercial Radio Australia and are designed to recognise the best radio advertising in the country.

The 2017 Siren Awards will take place on Thursday, 11 May at Alumbra, Central Pier, Docklands, Melbourne 6 - 9 pm.

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