Slingshot adds Sugar Australia, Solahart and Guardian Early Learning Group to client roster

Independent full service media agency Slingshot has started the year with three new clients, all won without a pitch, including Sugar Australia, Solahart and Guardian Early Learning Group.

Slingshot has been tasked to handle media strategy, planning and buying for Sugar Australia’s market leading CSR Sugar range. The agency will manage the account from its growing Melbourne office.

Says Simon Rutherford, CEO, Slingshot: “Sugar Australia have some big plans in 2017 that will see them invigorate the CSR brand and we’re delighted to be playing a role in helping them with that. It gives us more business in Melbourne and caps off a good start to the year for us around new business.”

Solahart, a world leader in solar innovation and technology, has appointed Slingshot for media planning and buying. The company which has installed more than one million systems in over 70 countries, picked Slingshot for its strength and depth of experience and client service capabilities.

Says Stephen Cranch, general manager, Solahart: “In today’s complicated media landscape we felt it was it was important to align with a partner who would immerse themselves in our business with the single goal to optimise media spend and maximise the number of qualified leads.

“Solahart is Australia’s strongest solar brand, however the challenge is to ensure our message gets heard in the fragmented solar landscape. Slingshot presented a unique approach which appears to meet our expectations and we look forward to improved results as we roll out our future campaigns.”

Rounding out the hat trick of new wins is the Guardian Early Learning Group which own and operate 96 child care and early learning centres across Australia. Slingshot will be responsible for acquiring and retaining customer in addition to launching new centres.

Says Bonnie Blackburn, marketing manager, Guardian Early Learning Group: “We’re thrilled to be working with Slingshot as our media agency partner forGuardian’s new centre openings. We feel Slingshot’s passionate and strategic approach make them the ideal partner for our business.”

Says Simon Corbett, partner, Slingshot: “Guardian are leaders in the early learning category and have been constantly raising the bar for some time. Their values very much complement our own and that is always the basis of a productive and rewarding relationship.”