Sportsbet puts the ‘roid’ in Android in new campaign to celebrate launch of new app via BMF

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Roid in Android_Campaign Image (1).jpgTo celebrate the launch of Sportsbet’s new juiced-up Android app, experts in the world of performance enhancement have come out in force to endorse it in a newly launched campaign via BMF.

Led by Ben Johnson, 100m Gold Medalist*, the group also includes an Eastern Block weightlifting team; a yellow jersey winning cyclist; and a champion Chinese swimmer. The new Android app has been years in secret development and has been injected with all sorts of scientific stuff that gives punters an unfair advantage.

The campaign was shot with Revolver’s Matt Devine in Romania, and will roll out across TV, digital, radio and social.

Says Cam Blackley, ECD at BMF: “There are times when you concoct an idea that makes you laugh so much you think ‘nup, we’re never going to get that made’. Well Sportsbet booked our tickets to Romania and here we are. And to work with Ben Johnson, my boyhood hero, that’s the icing.”

Says Luke Waldren, general manager marketing, Sportsbet: “Our new Android App is unfairly fast and everyone’s on it, so we felt compelled to tell the world.”

The campaign goes live this weekend with more endorsers getting on the band wagon in the coming weeks.

*for 48 hours

Agency: BMF

Executive Creative Director: Cam Blackley

Copywriters: James Sexton, Gooch Richards and Cam Blackley

Designers: Lincoln Grice and Matthew Hughes

Group Strategy Director: David Warren      

Client Services Director: Dan Lacaze

Account Director: Will Woods

Account Manager: Siena Shuttler    

Agency Producer: Mandy Payne

Director: Matt Devine

Production Company: Revolver/Will O’Rourke      

Production Company Producer: Caroline Kruck

Post Production: Heckler

VFX Supervisor: Jamie Watson

Executive Producer Bonnie Law

Colourist: Scott Maclean  

Editor:  Dan Lee – The Butchery

Music and Sound Production: Rumble Studios

Sound Designer: Tone Aston

DoP: Adam Marsden

 

Client: Sportsbet

General Manager, Marketing: Luke Waldren

Head of Brand and Advertising: Simon Kennedy

Brand Manager: Kathy Schokman

Campaign Manager: Jason Thatcher

Brand Executive: Felicity Smith

Creative Manager: Raman Goraya