AAMI continues roll out of its AAMI SmartPlates learner driver app via Ogilvy, Melbourne
Leading motor insurer AAMI has continued the successful rollout of its SmartPlates learner driver app with its Queensland launch.
Queensland is the latest state to endorse the digital driving platform for Learners after South Australia led the way in February, with both launches managed by Ogilvy, Melbourne.
The launch is supported by a cinema, digital, film, social and outdoor marketing campaign.
Says David Ponce de Leon, ECD, Ogilvy Melbourne: “We had an amazing week launching AAMI SmartPlates in Queensland. This is a really exciting initiative we are incredibly proud of. With over 5,000 learners already using SmartPlates in South Australia, it’s time for the next generation of safe, confident drivers to get on board. If you’re a learner driver and haven’t already downloaded the app, what are you waiting for?”
The Queensland launch comes on the back of demand for the smart driving solution exceeding expectations in South Australia.
AAMI SmartPlates allows learner drivers to track their progress in real-time and identifies skills that need practicing. It uses smartphone technology to track a learner’s hours, route, weather, road and traffic conditions, and then provides comprehensive feedback on progress.
The digital platform provides an alternative to the long-standing and unpopular hard copy log book. Importantly, the SmartPlates Road Block feature declines incoming calls on Android and notifies the caller by text. On iPhone, the driver receives a warning notification if phone use is detected.
AAMI SmartPlates meets legislative requirements in Queensland that allow it to connect learners directly with the Sunshine State’s road authority, the Department of Transport and Main Roads. This enables drivers to seamlessly submit their completed driving hours through the AAMI SmartPlates app without the need for manual submission.
The AAMI SmartPlates App is available for free download now on the App Store and Google Play.
Download it from the app store today:
Agency Credits – Ogilvy Melbourne
Creative Team
Executive Creative Director – David Ponce de Leon
Senior Art Director – Karsten Jurkschat
Senior Copywriter – Alex Little
Account Service team
CEO – David Fox
Head of Strategy – Gavin McMillan
Managing Partner – Michael McEwan
Group Account Director – Belinda Danks-Woodley, Sarah Bailey
Account Director – Belinda Bassingthwaighte
Account Manager – Jessica McColl
Digital Development Team
National Head of Digital – Jason Davey
Head of Digital – Alistair Bruyns
Technical Director – Josh Bondy, Tim Chapman
Senior Digital Project Manager – Alex McNeilly
UX Director – Gina Hughes
Design Team
Digital Art Director – Mark Tompkins
Senior Digital Designer / UX Designer – Rani Shabtai
Senior Designer – Jesse Steinfort
Agency Credits – Ogilvy PR
Public Relations Team
Associate Director – Kate Aurel-Smith
Senior Account Director – Bronte Tarn-Weir
Account Manager – Sonia Heng
Account Executive – April Gore
Client credits:
Project Team
Project Lead – Lauren Shepherd
Project Manager – Alok Pandit
Digital Self Service Specialist – Andrew Muir
Technical Team – Albert Kalaja, Kiran Abraham, Ngoc Nguyen, Michael La
Marketing Team
EGM Brand and Marketing – Kristi Woolrych
Head of Brand and Marketing – Tim Hernadi
EM, AAMI Brand and Marketing – Michelle Martinis
AAMI Marketing team – Michelle Martinis, Jo-Anne Tierney, Claire Whish-Wilson, Catherine Bloxsom, Angela Grogan, Anthony Russell