ahm health insurance explores ‘adulting’ in second content campaign via JimJam Ideas

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Screen Shot 2017-06-08 at 9.45.05 am.jpgahm health insurance has just launched its second content campaign created by JimJam Ideas.

The second campaign is for ahm’s private hospital cover telling viewers that it’s just the right amount of adult for young people transitioning through life.

Says Charlie Cook, joint CD, JimJam Ideas: “We’ve all grown up knowing friends that have gone too adult, too early. We wanted to exploit this ‘adulting’.”

Says Amanda Romeo, head of marketing at ahm, about JimJam: “The team have shown with both the Too Adult series as well as Expect to be Expecting a great ability to turn an audience insight into some really engaging and entertaining content and have been a pleasure to work with.”

Having formed part of ahm’s creative panel in the latter part of last year, JimJam’s first campaign was for a new product which included pregnancy cover. The campaign carried the line ‘Expect to be Expecting’ and featured four couples, at various stages of the pregnancy journey, sharing their experiences. A long form video lives on the ahm website and shorter length videos were used on various social platforms.

The campaigns have delivered and continue to deliver great cut-through with ahm campaign manager Josh Dorevitch noting that “strong video completion rates, likes and shares across all creative highlights just how engaging the content is”.

Says Andrew Crocker, founder and joint CD, JimJam Ideas: “Working with ahm has been really exciting. It’s a brand that wants to make a mark in the content space and we’re thrilled to be helping them realise it.”

Agency – JimJam Ideas

Creative Directors – Andrew Crocker & Charlie Cook

Co-Writer (Obstetrics) – Steven Thomson

Art Director: Patrick Andersson

Client Services Director – Caitlin Nolan

Account Director – Anna Sharp

Production Company (Too Adult): New Film Media

Director (Too Adult) – Jody Dwyer

Producer (Too Adult) –  Ben Adams

Production Company (Obstetrics): Invisible Artists

Director (Obstetrics) – Danny Stern

Producer (Obstetrics) – Re Lim

Client – ahm

Head of Marketing – Amanda Romeo

Campaign Manager – Josh Dorevitch

Media – Carat Melbourne

Leonie Dawkins & Alan Cook