Audible.com.au appoints We Are Social as its social agency following a consultation process

Audible.com.au, the Australian arm of the world’s largest seller and producer of downloadable audiobooks and other spoken word content, has engaged its first specialist retained social agency in Australia, with the appointment of We Are Social.

The agency was appointed following a consultation process and will create content and manage Audible’s social platforms, as well as building its influencer program across Australia and New Zealand.

Says Suzie Shaw, managing director, We Are Social: “Globally, audiobooks are the fastest growing format in the book business – in large part because they really complement our multi-tasking lifestyle. I for one am an avid listener and just love Audible.

“As a brand and category, it’s a fertile space for social. There’s a passionate fan base around the product and a steady stream of great content that stems from Audible’s many new releases.”