Australia says #ThankHugh as Wolverine uses claws for the last time via History Will Be Kind

ThankHugh.jpgTwentieth Century Fox Home Entertainment is inviting fans of Hugh Jackman and the cult X-Men series to pay tribute to Wolverine with its new #ThankHugh campaign via History Will Be Kind, designed to celebrate the Digital, Blu-rayTM and DVD release of the box-office smash, Logan.

Supported by History Will Be Kind (HWBK), and Frank PR, the 360-degree marketing initiative features a raft of digital, social, paid and media-led activities including a nationwide search for the best social media tributes to the iconic character backed by exclusive prizing opportunities.

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Says Kristen McGrath, associate director of publicity and promotions, Twentieth Century Fox Home Entertainment: "With the #ThankHugh campaign, we're paying homage to Hugh Jackman, his career- defining role and legendary portrayal of Wolverine. After 17 years in action, we've seized the opportunity to orchestrate the send-off he deserves and give fans the ability to revel in the moment."

Emma-Jane (EJ) Granleese, managing partner of HWBK, said the team is excited to build on the success of last year's X-Men: The Apocalypse campaign.

Says Granleese: "At HWBK, we are audience-centric, channel agnostic and data driven - a powerful combination that allows us to work collaboratively with clients across disciplines to get great results. We were thrilled to partner again with Fox Home Entertainment for a campaign which marks a key moment in pop culture history."

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