Bakers Delight partners with foodora to deliver thousands of Cinnamon Scrolls via PHD Content

Lead by PHD, Bakers Delight has partnered with Foodora to create a virtual shop on its website where Bakers Delight fans can order new Cinnamon Scrolls straight to their door.

This is all part of a wider campaign to launch the new cinnamon scrolls from June 1, which will become a permanent addition to the range at Bakers Delight.

The scrolls will be available through foodora in both Sydney and Melbourne CBD for 1 week (Monday – Friday) from today (13th June) until 19th June and will be delivered in a four pack for you to share. The intention is to help consumers overcome the 3pm snack attack, which is the ultimate time Australians crave a sugary treat.

Says Rosie Petrescu, campaign manager, Bakers Delight: “We know consumer tastes and preferences have changed, and millennials in particular are demanding a more premium product offering from us. Our new Mini Cinnamon Scrolls really are a new generation product for our next generation shopper.”

Says Christian Heath, communications manager, PHD Content: “This is a fantastic opportunity for Bakers Delight to launch the cinnamon scrolls via a great mechanic, trial the food delivery market and own 3pm snack attack.”

Says Charlotte Rijkenberg, CMO, Foodora: “We are all about delivering great food to our customers all day, every day and with our partnership with Baker’s Delight we are excited to now exclusively bring delicious fresh scrolls to their homes.”