Blue 449 finalizes 20th Century Fox transition with senior hire Stuart Capel in client partner role

Blue 449 has today has finalized the transition of the 20th Century Fox account with the hire of Stuart Capel as client partner across the Fox business.

Capel has 16 years in the industry and joins Blue 449 from Publicis sister agency Leo Burnett, where he was media director, working on the Diageo account.  Before Burnetts Capel was business director with Initiative leading the agency’s largest client Hyundai Motor Company Australia.

Says John Preston, CEO, Blue 449 Australia: “The Fox transition has been a major process and getting the leadership on the business right was paramount to us so we are delighted to welcome Stuart into the Blue 449 family and excited for what his leadership skills will deliver in the future.”

Blue 449 has closed its the doors to new business for the last few months with the leadership team making the decision to focus on delivering a smooth transition for all of the new clients in the first half of this year. Fox joined National Breast Cancer Foundation, Royal Caribbean Cruises, Southern Cross Travel Insurance and Puma who all moved into the Blue 449 stable.

Says Preston: “Our commitment has always been to our people so we have purposefully taken this time to make sure that, not only were we building a capable team to deliver work that works for all our new clients, but that the strong Blue 449 culture continued to thrive.”