McCann New York’s ‘Fearless Girl’ for State Street Global Advisors takes out Titanium Grand Prix

McCann New York’s ‘Fearless Girl’ for State Street Global Advisors has taken out the Titanium Grand Prix, presented tonight in Cannes.

The other Titanium winners were 180LA Santa Monica for Boost Mobile ‘Boost Your Voice’, Ogilvy New York for Amnesty International’s ‘The Refugee Nation’ and MJZ LA for Kenzo ‘My Mutant Brain’.

Incredibly, the TAC ‘Meet Graham’ campaign via Clemenger BBDO Melbourne, the most awarded campaign in the world this year ~ including this week at Cannes ~ did not make the Titanium shortlist.

Jury President Tham Khai Meng, said the Fearless Girl work was “disruptive, irreverent and broke the mold. It’s beyond anything we’ve ever done. The bronze statue stands defiantly as a permanent icon” adds Khai Meng, “It’s the zeitgeist and culture is ready to embrace it. The Titanium jury loved it wholeheartedly.”