Cash Converters appoints Rare

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CC_Bikesml.jpgRare has won the national Cash Converters account following a competitive pitch as part of an extensive review of the brand’s marketing as it moves to becoming a financial services company.

That review has seen long-term marketing director Glenn Donaldson and media manager Nicki Sullivan both leave the business.

The decision to appoint Rare was widely expected, and is a welcome vote of confidence in the Perth industry from a locally-based national advertiser.

The incumbent of ten years, 303 MullenLowe decided not to participate in the pitch and parted company with the brand in March.