Clemenger BBDO, Melbourne wins Cannes Cyber Lions Grand Prix for TAC ‘Meet Graham’

Clemenger BBDO Melbourne has won its second Grand Prix for TAC ‘Meet Graham’ via Flare Productions and AIRBAG, this time in the Cannes Cyber Lions presented just now in Cannes. Clemenger BBDO Melbourne was awarded one of three Grand Prix in the category.

The campaign has also been awarded a further two Gold Lions and a Silver Lion in the category.

Clemenger BBDO Melbourne has also picked up a Gold, three Silver and a Bronze Lion for its Snickers ‘Hungerithm’ campaign.

CHE Proxmity has scored one Silver Lion and one Bronze and R/GA Sydney has scored one Bronze Lion.

Australian Winners:

Grand Prix Winner:

Clemenger BBDO, Melbourne, TAC, Meet Graham via Flare Productions / AIRBAG

Gold Winners:

Clemenger BBDO, Melbourne, TAC, Meet Graham via Flare Productions / AIRBAG (x2)

Clemenger BBDO, Snickers, Hungerithm

Silver Winners:

Clemenger BBDO, Snickers, Hungerithm (x3)

Clemenger BBDO, Melbourne, TAC, Meet Graham via Flare Productions / AIRBAG

CHE Proximity, Cochlear, The Hearing Test In Disguise

Bronze Winners:

CHE Proximity, Cochlear, The Hearing Test In Disguise

R/GA Sydney, Google, Through The Dark

Clemenger BBDO, Snickers, Hungerithm

VIEW THE CYBER WINNERS – Cyber Winners.xls

The Cyber Lions recognise creativity experienced digitally to enhance a brand’s message and demonstrate results. From 2893 entries, 110 Lions were awarded: 19 Gold (three to Australia), 33 Silver (five to Australia) and 55 Bronze (three to Australia).

Jury President Colleen DeCourcy, global chief creative officer, Wieden + Kennedy, explained that the jury selected work that embodied where technology has moved ideas forward.

Three Grands Prix were honoured: ‘Åland Index/Baltic Sea Projects’ by RBK Communication, Stockholm for The Bank of Åland; ‘Meet Graham’ by Clemenger BBDO Melbourne for Transport Accident Commission Victoria; and Did you Mean Mailchimp? by Droga5, New York and Mailchimp, Atlanta, that had bold originality at its heart.