Edge appoints Kristofer Taylor in GAD role + Drew Reid in senior account manager role

Kristofer Taylor (right) has come on board as Edge’s new group account director in Sydney bringing years integrated advertising agency experience.

Kristofer worked previously at McCann Erickson Melbourne on brands such as Holden and RMIT, followed by a role as senior account director at DDB Sydney working on Tourism Australia and Westpac. Most recently he was at The Royals. 

Kristofer is joined by Drew Reid (above, left) in Edge’s Melbourne office as senior account manager to service the growth of work from Suncorp Group including new wins with Apia, Terri Sheer and Asteron Life. The Melbourne team continues to grow after new wins this year with University of Melbourne, Pearson Education, Simply Energy and Mitre 10.

Says Fergus Stoddart: “Edge’s team in Sydney is growing on the back of some new wins and the ongoing growth of content. The group account director role was created to give clients consistent access to more senior strategic support and help Edge evolve away from our pure content focus. We target people who understand broad comms and can add to our content expertise. We need strong digital experience not necessarily content. Kristofer knows where marketing is heading – it’s great to have his talent onboard to oversee the AAMI, Lendlease, Petbarn and Nulon accounts.”       

Says Taylor: “The demand for content creation is greater than ever. The beauty is you can generate effective results for business without huge budgets in a dynamic and agile way. Content marketing allows us to work with and challenge brands that aren’t looking for the big brand campaign but instead use different creative solutions and tech to connect 1-to-1 with consumers. It’s an exciting time to lead the team here at Edge.”

Reid comes from Clemenger BBDO Melbourne where he worked on NAB and CUB accounts.

Says Dan King, managing director, Edge, Melbourne: “It’s great to have someone with Drew’s calibre in the team. The Melbourne team’s recent success comes down to our blend of strategic, creative and tech thinking that we wrap round our content offering. We are working in a very dynamic space in content and social. The volume of briefs and the variety of work mean we are looking for a certain type of person; flexible, proactive, strategic. We want people who can challenge the way things are done, think on their feet and solve issues quickly for our clients. Drew fits that bill. I’m looking forward to working with him.”