Ikon Group Sydney retains Horticultural Innovation Australia media account

Following a competitive tender process, Ikon Group Sydney, has been awarded the media services business for Horticulture Innovation Australia’s (Hort Innovation) much loved brands including Australian Bananas, Australian Avocados, Australian Mushrooms and Aussie Apples.

Ikon will continue its eight-year long partnership with Hort Innovation providing, strategy, data, media planning and buying services.

Says Graeme Yardy, marketing lead, Hort Innovation: “We are pleased to continue growing the success we’ve had in building our iconic brands on behalf of our growers, by partnering with IKON for the next three years. This will allow further development of our plans to drive consumption of Australia’s fresh produce industries.”

Ikon Group Sydney chief of integrated services Natalie Musico says the win reaffirms the core strengths of Ikon’s offering.

Says Musico: “With each year of our partnership with Hort Innovation, our offering has grown and evolved: this includes our team and the work we produce for them. In turn, Hort Innovation has entrusted us with more and more responsibility for its communications requirements.

“It continues to be a privilege to deliver communication services for Hort Innovation’s great range of industries, especially with these growers representing makes up such a critical part of Australia’s economy.”

The media service win follows the recent launch of the full service campaign for Aussie Apples, including creation of the new brand positioning, TV and social campaign assets by Ikon.