Innocean Australia hires former Monkeys creative director Paul Bruce for creative director role

CB Exclusive – CB can reveal that Paul Bruce has joined Innocean Australia as creative director, effective immediately, the first full time signing ECD Steve Jackson has made since taking the reins in January.

Says Jackson: “There are few people I admire as much as Brucey. He’s all class. We’ve made steps here but we want to go much further and he’s already improving the creative. And, of course, everyone has already fallen in love with him. I couldn’t be more delighted.”

Bruce, who worked with Jackson in a previous life, has an impressive track record working at Mother, The Glue Society, BMF and The Monkeys, winning plenty of accolades along the way. Most recently he was ECD at Zoo Group, Sydney, joining in June 2016.

Says Innocean CEO Peter Fitzhardinge: “It’s wonderful that someone like Paul has joined us. Experienced, considered and smart. Steve is attracting the right kinds of people and Paul is exactly what we’re after. He will be the first of many.”

Says Bruce: “Change is always good and it feels like a great time to join and help shape, push and evolve the work coming out of Innocean. I look forward to working with everyone here.”