Innocean Australia hires former Monkeys creative director Paul Bruce for creative director role

AAEAAQAAAAAAAAUYAAAAJGVlYTM1ZWExLWYxMGMtNDA2YS1hMjk5LWJkZjQ0.jpgCB Exclusive - CB can reveal that Paul Bruce has joined Innocean Australia as creative director, effective immediately, the first full time signing ECD Steve Jackson has made since taking the reins in January.
Says Jackson: "There are few people I admire as much as Brucey. He's all class. We've made steps here but we want to go much further and he's already improving the creative. And, of course, everyone has already fallen in love with him. I couldn't be more delighted."
Bruce, who worked with Jackson in a previous life, has an impressive track record working at Mother, The Glue Society, BMF and The Monkeys, winning plenty of accolades along the way. Most recently he was ECD at Zoo Group, Sydney, joining in June 2016.
Says Innocean CEO Peter Fitzhardinge: "It's wonderful that someone like Paul has joined us. Experienced, considered and smart. Steve is attracting the right kinds of people and Paul is exactly what we're after. He will be the first of many."
Says Bruce: "Change is always good and it feels like a great time to join and help shape, push and evolve the work coming out of Innocean. I look forward to working with everyone here." 


Ant. said:

Congrats Brucey!!!! Awesome!!!!

Bails said:

One of the nicest geezers and best minds in the biz. Get in Brucey and well done Jacko!

Redgreg said:

Well done Brucey!!

Big Fella said:

I don't often write on the blog, but for Paul Bruce I'd break that rule! Congrats Innocean, you've snared yourself a massive talent and a TOP bloke. Well done Brucey.

dan w said:

I agree with beige bails, Brucey you're a freakn legend, great news

pugwash said:

top chap, congrats paul.

Hybrid said:

If Eliot Goblet and Jeff Goldblum had a love-child...

oli said:

Awesome news Brucey

Tone said:

Nice one Brucey.

BG said:

A Diamond geezer, good hire Steve.

Antonio Conte said:

Nice transfer

To you said:

The chuckle brothers lost another top creative.

And their Melbourne agency closing.

DL said:

Well done, Paul Brucey Bruce and Steve Jacko Jackson!

@To you said:

Gotta hand it to the management at Zoo Sydney. Shambles.

JB said:

Agree with you, @To you.... I can't believe he lasted a year at that joke of a place...... Well done Paul!

Killin' it said:

Congrats Brucey.
Nice guy. Huge talent.

Killin' it said:

Congrats Brucey.
Nice guy. Huge talent.

Hawko said:

On ya Brucey

Formaggi Calcio said:

I'd pay a cora for Brucey in midfield.

Matt Smith said:

Onya Brucey!!! Top hire Jacko!!

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