Land Rover showcases All-New Discovery in iconic local content series via Spark44 Sydney
In the lead-up to the launch of the global campaign for the All-New Discovery, airing August 2017, Land Rover has created an iconic Australian content series, ‘A Reason for Everything’ created by Spark44 Sydney and shot by The Precinct.
The four-part local content campaign has been shot in iconic Australian landscapes featuring the brand’s ambassadors and focusing on ways that the Discovery fits into people’s lives and adventures.
The campaign features champion surfer Sally Fitzgibbons, foraging chef James Viles, film-maker Craig Parry and Rugby legend George Gregan. Each film follows an ambassador’s journey with the viewer ‘in the passenger seat’, showing the impossible beauty of the Australian landscape and Discovery’s technology connecting people with their destination and their dreams.
The All-New Discovery is a three-row, seven-seat SUV with unbeatable capability and versatility. Everyday ingenuity has been at the heart of the Discovery for the last 27 years, and this new Discovery is built for the digital age, with ingenious technology to keeps the family safe, connected and confident on all surfaces, all terrains and in all weathers. The fifth-generation model benefits from Land Rover’s strong, safe and light full-size SUV architecture, delivering comfort and adaptability like no other.
Says Tim Krieger, general manager, communications and public relations, Land Rover: “The Discovery is central to Australia’s understanding of Land Rover. Since 1991, every second Land Rover sold in Australia has been a Discovery. We know that when we add local content, we double our earned reach and engagement on social media channels, so it made sense to invest in this local content campaign to ensure that the launch of the All-New Discovery resonates with the Australian consumer.”
Says Jasmin Bedir, managing director, Spark 44: “While global content is always central to our campaigns, local content builds local connections and relevance. This series is designed to create a strong emotional connection to firmly position the All-New Discovery in the hearts of Australians.”
Spark44
Managing Director: Jasmin Bedir
Creative Director: Matt Johnson
Art Director: Laura Brown
Copy Writer: Taryn Bosen
Group Account Director: Daniel Bevins
Senior Account Manager: Jodie Lenne
Integrated Producer: Rachel Smith
Social Media Director: Madi Arnold
Social Media Manager: Salil Kumar
Production Company: The Precinct
Executive Producer: Henry Motteram
Director: Richard Vilensky
Line Producer / Fixer: Warren Keuning
Cinematographer: Daniel Freene
Drone Operator / Sound Recordist: Oliver Davies
Focus Puller / Camera Assistant: Matthew Chow
Grip / Gaffer: David Griffiths
Underwater Photography: Andrew Buckley
Stills Photographer: Alex Craig
Production Co-ordinator: Emma Plummer
Production Assistant: Zachary Warneford
Production Accountant: Lisa Cobbin
Editor: Nicholas Lever
Online Editor / Colourist: Piers McDonald
Graphics and Animation: Beto Prado
Sound Mix: McCrocodile Audio
Music Composer: Jamie Appleby
Vehicle Expert: Chris Pearce
8 Comments
Very well crafted. Lovely to see.
Simple. Something I actually wanted to watch through. A great effort from all.
A lot of very meaningless imagery.
Yes you can applaud the director the amount of diverse coverage they have scored….but in the end it just edits into a meaningless nothing.
The craft of shooting something from umpteen different angles is very thin – and in this day and age you really need to think that little bit harder as to how you are going to not only keep your audience watching till the end…but engaging with the brand.
These do none of that…they are overblown executions produced by people who have no idea on how to tell a story …any story
Trying a bit of Donald Trump style 3:30am booze addled ranting there Santa. It’s a pretty clear story about a guy who uses a product in his chosen field of work. The product features are the reason why he uses the product. Nothing more to it. It get’s him to the locations where he finds the best wildlife and shots. No hyperbole, but why bother when there’s a real life story to tell. I’m assuming these vehicles are around the 100k mark, so they’re not selling shitty mobile phone plans or muesli bars. Might try an early night tonight old son, and lay off the snow.
Risible, Another human centipede of client/agency agreeability.
who thinks this is stunning craft really needs to get their head out of the sand. or just doesn’t know what they’re talking about. been done a million times but this is good craft: https://www.youtube.com/watch?v=FPmvAnUM6q8&list=PLq9IBtSVFJks3okv1_NhFpTeSC7YZh3D4&index=1
A simple imagery they used, but it’s lovely that I want to watch.
A simple imagery they used, but it’s lovely that I want to watch.