Leo Burnett Melbourne + Ogilvy Melbourne take home Gold Lions in Cannes Creative Data Lions
Australian agencies Leo Burnett, Melbourne and Ogilvy, Melbourne (left) have both been awarded a Gold Lion in the Cannes Creative Data Lions, presented tonight in Cannes.
Silver Lion winners include Clemenger BBDO Melbourne and Leo Burnett Sydney.
Australian Winners:
Gold Winners
Leo Burnett Melbourne, Headspace, Reword
Ogilvy Melbourne, AAMI, AAMI SmartPlates
Silver Winners:
Clemenger BBDO, Melbourne, TAC, Meet Graham via Flare Productions / AIRBAG
Leo Burnett Sydney, Samsung Australia, Pocket Patrol
VIEW THE CREATIVE DATA WINNERS – Creative Data Winners.xls
The Creative Data Lions celebrate the interplay of ideas and information, enhanced or driven by the creative use of data.
From 690 entries received, 38 Lions were awarded: 5 Gold (two to Australia), 11 Silver (two to Australia) and 21 Bronze.
The Grand Prix went to ‘Care Counts’ by DigitasLBi, Chicago for Whirlpool. Lauded as a special piece of work, it exemplified a brand “moving from storytelling, to story doing,” said jury president Eric Salama, chief executive officer of Kantar.