Leo Burnett senior copywriter and AWARD School alumni Karen Ferry: “the best creative work comes from your own emotional insight”

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Karen-Ferry-web.jpgFrom landing her dream gig to judging award shows, Leo Burnett Sydney senior copywriter Karen Ferry has come a long way since graduating in the top 30 of her AWARD School class in 2009. Here, she reveals in an interview with The Communications Council how tackling unexpected hurdles and tapping into her own emotional insight have given her the creative (and business) edge to succeed.

TCC: How many years has it been since you did AWARD School?

KF: I graduated top 30 in 2009, so it would be eight years now since I did the course.

TCC: What have been your career highlights since then? Any favourite campaigns?

KF: There’s been a heap of highlights. Working at agencies like DDB, The Monkeys and Leo Burnett. Winning awards, and then getting to judge award shows. Helping establish a now successful agency. Back when I did AWARD School I was only focused on what campaigns I was making over the next few months. I never stopped to imagine where I’d be in 2017, so my progress is probably the most rewarding thing.

Places are now open for the AWARD School 2018 application workshop, taking place in Sydney on October 21 and Melbourne TBC. The workshop is designed to give hopeful AWARD School students the best chance of acceptance. Book here.