Marcel Sydney scores Silver, Clems Melbourne wins Bronze in Cannes Product Design Lions

Australia has picked up a Silver Lion and a Bronze Lion in the Cannes Product Design Lions, presented tonight in Cannes.

Marcel Sydney has scored a Silver Lion for Tiger Beer ‘Air-Ink’ and Clemenger BBDO, Melbourne has picked up a Bronze Lion for Airbnb ‘Until We All Belong’.

VIEW THE PRODUCT DESIGN WINNERS – Product Design Winners.xls

Says Jonathan Mildenhall, CMO, Airbnb: “We are chuffed that the Until We All Belong campaign for marriage equality in Australia has been recognised with a prestigious Cannes Lions award. This is a strong endorsement of an initiative that has already received an overwhelming response from everyday Australians, with a pledge received every 30 seconds in support of marriage equality. Momentum is continuing to build and we couldn’t be prouder of this global recognition received.”

The Product Design Lions recognise creativity that fuses form and function. The Product Design jurors, led by Ruth Berktold, owner, YES architecture, Germany, selected ‘Payphone Bank’ by Grey Colombia, Bogotá for TigoUNE for the Grand Prix.

A purposeful, useful and ultimately world-changing work, it transformed the interface of a payphone into micro savings accounts to support Colombian communities. From 435 entries received in Product Design, 22 Lions were awarded including the Grand Prix – 4 Gold, 6 Silver (one to Australia) and 11 Bronze (one to Australia).