McCann Melbourne wins Bronze Lion for YMCA 'Playnasium' in Cannes Entertainment Lions

Playnasium_McCann Melbourne_Cannes Contenders (1).jpgMcCann Melbourne has scored a Bronze Lion in the Cannes Entertainment Lions.

The agency scored its Bronze for YMCA 'Playnasium' via Treehouse Studios Melbourne.

VIEW THE ENTERTAINMENT WINNERS - Entertainment Winners.xls
The Entertainment Lions recognise creativity that turns content into culture. From 1793 entries received, 78 Lions were awarded - 12 Gold, 22 Silver and 43 Bronze (one to Australia).

The Grand Prix went to MRM//McCann Spain, Madrid for Santander Bank 'Beyond Money'.

Jury president, PJ Pereira, co-founder and chief creative officer, Pereira & O'Dell, said the work was "a perfect example of how a brand can make a statement, but also conquer and earn precious consumer time".

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