McCann Melbourne wins Bronze Lion for YMCA ‘Playnasium’ in Cannes Entertainment Lions
McCann Melbourne has scored a Bronze Lion in the Cannes Entertainment Lions.
The agency scored its Bronze for YMCA ‘Playnasium’ via Treehouse Studios Melbourne.
VIEW THE ENTERTAINMENT WINNERS – Entertainment Winners.xls
The Entertainment Lions recognise creativity that turns content into culture. From 1793 entries received, 78 Lions were awarded – 12 Gold, 22 Silver and 43 Bronze (one to Australia).
The Grand Prix went to MRM//McCann Spain, Madrid for Santander Bank ‘Beyond Money’.
Jury president, PJ Pereira, co-founder and chief creative officer, Pereira & O’Dell, said the work was “a perfect example of how a brand can make a statement, but also conquer and earn precious consumer time”.