Myer launches the ‘6 Second Sale’ campaign on YouTube via Clemenger BBDO, Melbourne
Working with Google and Clemenger BBDO Melbourne, Myer has today launched an online six second version of its Stocktake Sale.
Running exclusively on YouTube, the ‘6 Second Sale‘ campaign features over 100 special deals with discounts greater than those available in Myer stores or on Myer.com.au – the catch is that customers will only have six seconds to click on a YouTube bumper ad or miss the deal.
The campaign has been produced using Google’s proprietary tool Vogon to create the suite of dynamic ad units required. Each ad features a different product with a market-leading offer and a link to click through to a pre-populated shopping cart. Targeting will ensure that no YouTube user sees the same ad twice, meaning if people want to grab the deal, they need to act fast.
Says Ross Jauncey, creative agency lead at Google: “This is an innovative use of YouTube’s six second bumper format. Turning the six second bumper into a ‘FOMO-driven’ direct sales device is a clever use of the format and it’s been great to work with Myer and Clemenger BBDO Melbourne to make it happen.”
Says Mark Cripsey, chief digital and data officer at Myer: “The ‘6 Second Sale’ is a new way for us to connect with our omni-channel customers during Stocktake Sale. The partnership enables us to harness existing digital media to drive interest in the Sale and give customers the best possible offers – so everyone wins. This is a great example of the innovation agenda we are currently driving at Myer.”
Says Chris James, ECD digital at Clemenger BBDO Melbourne: “Using interactive channels to deliver new sales opportunities is at the core of the brief that Myer has tasked our Clemenger and LogicalMagic teams with. The ‘6 Second Sale’ and our recent ‘Catwalk to Cart’ initiative are great examples of this and it’s exciting to work with a client like Myer who has such an appetite for digital test and learn.”
All offers featured on the ‘6 Second Sale’ are at least five percent better than the available Stocktake Sale discounts. In addition, three lucky customers will have the chance to buy a Canon SLR camera, a Go Pro, and a Samsung Galaxy Tablet at 60% off the recommended retail price.
2 Comments
Why not just change the name of the Boxing Day Sale to the 6 Second Sale.
The way the morons charge into the store, you’d think they only had 6 seconds to buy the ‘bargains’.
BBDO: LogicalMagic
With Collective: Logic & Magic
Thinkerbell: Magical Logic
And this in an industry where “it’s been done” allegedly matters.