NAB unveils new campaign via Clemenger BBDO, Melbourne for new ‘NAB Home Loan Check-In’
NAB has launched its new ‘NAB Home Loan Check In’ initiative to show its commitment to supporting home owners throughout their property journey and help customers get more from their home loan and banking. Advertising agency Clemenger BBDO Melbourne has created a new campaign to support the initiative.
The new ‘NAB Home Loan Check In’ initiative was launched on Sunday 11 June 2017, and will see customers receive tailored communications including property insights and practical tips to help them unlock their home loan potential, such as how to access funds to renovate or upgrade.
The campaign demonstrates some of the changes Australian home owners might encounter in life, and how NAB can help. The advertisement centers around a growing family and moments of change they encounter, all using their home as a stage.
Says Andrew Knott, chief marketing officer, NAB: “NAB is demonstrating its commitment to supporting customers through life’s changes by helping them get more from their finances.
“We know our customers want more from us, particularly when it comes to supporting them on their home ownership journey. The ‘Home Loan Check In’ allows us to ensure we’re servicing our customers based on where they’re at in life.”
Says Rohan Lancaster, creative director, Clemenger BBDO, Melbourne: “Being customer centric is often said but rarely delivered on, so it’s great to partner with an organisation like NAB that is ‘walking the talk’ when it comes to supporting their existing customers with actual programs and services.”
The new advertising campaign will appear nationally through TV, digital and owned channels.
NAB
Chief Marketing Officer – Andrew Knott
GM Consumer Marketing and Customer Strategy – Karen Ganschow
Head of Home Owner Marketing – Julia Edwards
Manager Marketing Programs, Consumer – Vanessa Bede
Consultant, Marketing Programs – Sonia Agimatagi
Consultant, Marketing Programs – Bec Ellis
Consultant, Marketing Programs – Olivia Kennedy
Clemenger BBDO Melbourne
Creative Chairman – James McGrath
Creative Director – Rohan Lancaster
Creative Director – Luke Thompson
Senior Planner – Sam Mackisack
Executive Producer – Sonia von Bibra
Head of Print Production – Craig Bulman
Senior Digital Producer – Ella Huang
Head of Customer Experience – Gayle While
Business Director – Johannes Samson
Project Director – Alexandra Blakemore
Business Manager – Tom Jensen
Production Company – Revolver
Director – Stephen Carroll
Producer – Tobias Webster
Managing Director/Executive Producer – Michael Ritchie
Production Company – Sam I Am
Photographer – Billy Plummer
Producer – Kate Forster
1 Comment
Too subtle. What happened there?
Where was Graham?